Sport Management – Shorter University

SPORT MANAGEMENT

Ledbetter College of Business

Conquer the World of Sports

Degrees

Associate of Science in Sport Management

Sport Management Concentration  (18 hours)
  • Business Computer Application
3
  • Intro to Sport Management
3
  • Contemporary Issues in Sport
3
  • Olympic Games
3
  • Sport Psychology
3
  • Sport Coaching
3
Minimum Semester Hours in degree 60

View Complete Degree Completion Sheet

Bachelor of Business Administration in Sport Management (Traditional)

Foundations of Business (39 hours)
Majors Courses (48 hours)
  • Introduction to Sport Management
3
  • Sport Mgmt. Contemporary Issues
3
  • International Sport
3
  • Sport Psychology
3
  • Sport Coaching
3
  • Sport Marketing
3
  • Social Media in Sport
3
  • Sport Administration
3
  • Sport Governance
3
  • Leadership in Sport
3
  • Event & Facility Management
3
  • Internship
12
  • Senior Capstone Course
3
Minimum Semester Hours in Degree 122

View Complete Degree Completion Sheet

Bachelor of Business Administration in Sport Management (Online)

Foundations of Business (39 hours)
Majors Courses (36 hours)
  • Introduction to Sport Management
3
  • Sport Mgmt. Contemporary Issues
3
  • International Sport
3
  • Sport Psychology
3
  • Sport Coaching
3
  • Sport Marketing
3
  • Social Media in Sport
3
  • Sport Administration
3
  • Sport Governance
3
  • Leadership in Sport
3
  • Event & Facility Management
3
  • Senior Capstone Course
3
General Electives (11 hours)
Minimum Semester Hours in Degree 120

View Complete Degree Completion Sheet

Master of Business Administration in Sport Management

Master of Business Administration in Sport Management (30 hours)
  • 5600 Managerial Accounting
3
  • BUS 5250 Business Analytics and Research Methods
3
  • ECO 5500 Managerial Economics
3
  • SPM 5100 Business of Sport
3
  • SPM 5200 Risk Management in Sport
3
  • SPM 5300 Leadership & Administration in Sport
3
  • SPM 5400 Sport Marketing
3
  • SPM 5500 Sport Operations & Event Management
3
Choose 2 from the following:
  • MKT 6920 Marketing Management
3
  • BUS 6750 International Business Management
3
  • SPM 5900 Business Internship
3

View Complete Degree Completion Sheet

The sport management degree programs at Shorter University have received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management programs in the following degrees are accredited by COSMA:
  • Bachelor of Business Administration in Sport Management
  • Bachelor of Business Administration in Sport Management (Online)
  • Master of Business Administration with concentration in Sport Management

The Hawks Sports Society is a student led organization that encourages and creates network and volunteer opportunities to prepare students for their career paths post-graduation. We encourage students to be involved in the local community, by giving back to those who uplift us. Through this organization, we are confident that students will be prepared for their next chapter in life.  Hawks support Hawks!

Executive Board
Bradley Kirk Jackie O’Reilly
Kendale Chambers Jr. Alexis Sewell
Tim Finlayson Harlie Barker
Recent Events

A Shorter University education means you’ll graduate with a degree and a resume.

Whether you pursue graduate school, or embark on your career after graduation, we believe that your time at Shorter will prepare you for the next step. Take a look at what our graduates have been up to lately

INTERNSHIPS

  • USA South Conference Commissioner
  • Rome Braves
  • The Intern Group – Melbourne, Australia
  • YMCA
  • Atlanta Hawks
  • State Farm Arena
  • Atlanta Falcons
  • FedEx Forum
  • Memphis Grizzlies
  • Elite Sport Advising
  • Boys and Girls Club
  • Recreation Departments – Nationwide
  • Rome-Floyd Youth Council
  • NASCAR 
  • Georgia Sports
  • Rome Tennis Center 
  • Atl United 

ALUMNI EMPLOYMENT

  • Event Manager – Atlanta Hawks & State Farm Arena
  • Head Coach – Point University Athletics
  • Operations Manager – Rome Braves
  • Assistant Football Coach – Wingate University
  • Team Operations – Western Kentucky University
  • Youth Foundation Program Manager – PGA of America
  • Event Manager – Memphis Grizzlies/FedEx Forum
  • Consultant – UGA Small Business Development

Student Opportunities

Our students gain valuable experience working, interning, and volunteering on many significant service-learning projects for local and community agencies. We utilize many guest lecturers from sport business organizations each semester to speak with our students about how to excel as a business professional in the sport industry.

Our students have and continue to work with organizations and in rolls such as YMCA, player personnel, business operations, venue and stadium management, account executive, customer service, game operations, sports marketing, merchandise manager, group and ticket sales, sponsorship, event planning and community relations

Mission:

The Department of Sport Management is built upon sound business principles and is committed to the relationship between sport and business.  Through undergraduate and graduate instruction, accompanied by experiential learning avenues, the program engages and prepares future Christian leaders for a diverse and professional industry.

Program Advantages

  • Finish in Four – The Shorter Way to 2 Degrees – click here to learn more
  • Lecture Series – We host once a semester a College of Business Lecture Series where a high profiled industry professional speaks to the student body, particularly Juniors and Seniors on career advice and interview/resume techniques.
  • Job Fair – Each Spring Semester we host 50+ businesses ready to recruit and hire our students. This has proven beneficial for students in making meaningful connections and job placement. We bring in the jobs!
  • Kickoff Event – Hosted every Fall Semester in September the College of Business invites all students to take part in a night of fun with free food – pizza, chick-fil-a, the sweet bar, sandwiches etc. As well as games, door prizes, raffle and giveaways.  We introduce our faculty, The Hawks Sports Society, and invite alumni as guest speakers.
  • Career Development Panel – Each spring we host a panel of industry professionals to speak directly to the students regarding the knowledge, skills, and competencies needed to have successful careers.  The insiders view give tips on resume buildingsales skillsnetworking, and professional written and oral communication are just a few of the topics covered.

Operational Effectiveness Measures

Operational Effectiveness Goals (OEGs)

  • OEG 1: Demonstrate effectiveness in the classroom.
  • OEG 2: Strategically develop strategies and outreach opportunities to communicate and gain new opportunities for students outside of Shorter University.
  • OEG 3: Create opportunities for collaboration between the Sport Management department and Shorter University Athletics to create a professional entertaining game environment for all Athletic Events.
  • OEG 4: Effectively promote the Sport Management program and discipline through professional development opportunities such as journal publications and/or state and national presentations.
  • OEG 5: Initiate innovative recruitment strategies to increase sport management majors for the following academic year.

Program-Level Student Learning Outcomes

Student Learning Outcomes (SLOs)

BBA SPM, Traditional

  • SLO 1 – Demonstrate effective writing as it relates to topics associated within the history of sport culture and profound influences over the years.
  • SLO 2 – Demonstrate professional oral presentation skills based on a sport management presentation that encompasses sport marketing research of a company.
  • SLO 3 – Apply interview skills and communication into an experiential learning situation in which students are expected to interview a sport professional in an outside setting.
  • SLO 4 – Students will demonstrate effective professionalism and communication skills SLO 5 – Students will exhibit and apply servant leadership qualities of leadership opportunities and reflection.

BBA SPM, Online

  • SLO 1 – Demonstrate professional communication through the development of a social media plan within an athletic departmental setting.
  • SLO 2 Apply critical thinking skills in developing a personal coaching philosophy.
  • SLO 3: Practice application of diversity based on principles of leadership responsibilities.
  • SLO4: Development of research and effectiveness with the creation of a Rome Braves research survey for customer satisfaction.
  • SLO 5: Application of Integration of Faith into the classroom by the sport management professor based on end of course evaluation survey.

MBA SPM, Online

  • SLO 1 – Demonstrate effective risk management strategic planning as a business and sport administrator.
  • SLO 2 – Design an efficient sport-marketing plan as it relates to a student-generated sport organization.
  • SLO 3 – Analyze and evaluate Global Sport Leadership quality within the current culture of sport management.
  • SLO 4 – Students will effectively apply planning, organization, and leadership skills.
  • SLO 5: Students will demonstrate appropriate APA style and citations.
The sport management degree programs at Shorter University have received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management programs in the following degrees are accredited by COSMA:
  • Bachelor of Business Administration in Sport Management
  • Bachelor of Business Administration in Sport Management (Online)
  • Master of Business Administration with concentration in Sport Management

BBA, SPM TRADITIONAL

Student Learning Outcomes Matrix – Academic Year 2020 – 2021

BBA, SPM TRADITIONAL

Identify Each Student Learning Outcome and Measurement Tool(s) Identify  Benchmark Total Number of Students Observed Total Number of Students Meeting Expectation Assessment Results:

Percentage of Students Meeting Expectation

Assessment Results:

Does not meet expectation

Meets expectation

Exceeds expectation

Insufficient data

SLO 1 – Demonstrate effective writing as it relates to topics associated within the history of sport culture and profound influences over the years.
(Direct) Measure 1: Written assignment from research project in class SPM 3000 discussing sport culture. The acceptable target of 80% of the students will average at least 34pts out of 40pts or higher on the writing portion of the writing rubric.  

 

 

 

 

22

 

 

 

 

 

19

 

 

 

 

 

87%

In SLO1 the sport management program was able to meet the benchmark in which 19/22 (87%) of students who submitted the paper scored 34/40 points from the writing portion of the rubric.

 

SLO 2 – Demonstrate professional oral presentation skills based on a sport management presentation that encompasses sport marketing research of a company.
(Direct) Measure 1: Oral presentation from research project in classes, SPM 1500 and SPM 1500 (LC) via rubric. The acceptable target of 80% of the students will average at least 34 out of 40pts or higher on the quality of the presentation/

presentation skills of the presentation grading rubric.

 

 

 

 

 

35

 

 

 

 

 

 

 

32

 

 

 

 

 

92%

In SLO2 the sport management program was able to exceed the benchmark in which 32/35 (92%) of students who participated scored 34/40 points from the presentation skills of the presentation grading rubric.

 

SLO 3 – Apply interview skills and communication into an experiential learning situation in which students are expected to interview a sport professional in an outside setting.
(Indirect) Measure 1: SPM 3700 – Sport Management Interview evaluation survey completed by the Interviewee. Specific areas of evaluation include communication, personal qualities and professionalism. The acceptable target of 80% of the students will average at least 4 out of 5 or higher on items 3, 5, and 6 of interviewee evaluation survey.

 

 

 

 

 

 

 

 

 

26

 

 

 

 

 

 

 

 

18

 

 

 

 

 

 

 

 

69%

In SLO3 the sport management program was not able to meet the benchmark in which only 18/26 (69%) of students who submitted the paper scored 4 out of 5 or higher on items 3 (takeaway from interview), 4 (dress attire), and 5 (question quality) of the interviewee evaluation survey.

 

SLO 4 – Students will demonstrate effective professionalism and communication skills
(Indirect) Measure 1: SPM 4050 – Sport Management site supervisor final internship evaluation. The acceptable target of 80% of the students will average at least 4 out of 5 or higher on professionalism and communication skills of the internship site supervisor evaluation.  

 

 

 

 

 

5

 

 

 

 

 

 

5

 

 

 

 

 

 

100%

In SLO4 the sport management program was able to exceed the benchmark in which 5/5 (100%) of students’ scores at least 4 out of 5 or higher on professionalism and communication skills on the internship site supervisor evaluation.

 

(Direct) Measure 2: SPM 4050 – Student Internship site-based capstone project: Capstone Rubric.  The acceptable target of 80% of the students will average at least 90% or higher on the cumulative grade of the capstone project.  

 

 

 

 

 

5

 

 

 

 

 

 

5

 

 

 

 

 

 

100%

In SLO4 the sport management program was able to exceed the benchmark in which 5/5 (100%) of students observed averaged at least 90% or higher (considered “exceptional”) on the cumulative grade of the capstone project.

 

 

SLO 5 – Students will exhibit and apply servant leadership qualities of leadership opportunities and reflection.

(Direct) Measure 1: Community engagement presentation (SPM 3500) based on servant leadership opportunity demonstrated through engagement in an event. The acceptable target of 80% of the students will average at least 34pts out of 40pts or higher on servant leadership (stewardship and conceptualization).

 

 

 

 

 

 

18

 

 

 

 

 

17

 

 

 

 

 

95%

In SLO5 the sport management program was able to exceed the benchmark in which 17/18 (95%) of students who participated scored 34/40 points or higher on the servant leadership

 

Note: If you are using different direct and indirect measures for different degree programs, please replicate the matrix, using one matrix for each program that has different measures. If different programs use the same measures, only one copy of the matrix is needed.

 

 

 

 

 

 

 

BBA, SPM ONLINE

Student Learning Outcomes Matrix – Academic Year 2020 – 2021

BBA, SPM ONLINE

Identify Each Student Learning Outcome and Measurement Tool(s) Identify  Benchmark Total Number of Students Observed Total Number of Students Meeting Expectation Assessment Results:

Percentage of Students Meeting Expectation

Assessment Results:

Does not meet expectation

Meets expectation

Exceeds expectation

Insufficient data

SLO 1 – Demonstrate professional communication through the development of a social media plan within an athletic departmental setting.
(Direct) Measure 1: Culmination assignment for SPM 3650, Social Media in Sport, in which a student must develop an athletic department social media plan. The acceptable target of 80% of the students will score 90pts out of 100pts or higher cumulatively on the writing rubric.

 

9 7 78% In SLO1, the sport management program was unable to meet the acceptable goal of measure 1 in that 80% of the students would satisfactorily complete this assignment with at least a 90pts on the assessment.

The results indicated that 78% (7/9) of the students scored 90pts or higher on the assessment.

 

 

SLO 2 Apply critical thinking skills in developing a personal coaching philosophy.
(Direct) Measure 1: Development of an articulation of the coaching philosophy assignment (SPM 3500) based on the critical thinking skills rubric.

 

The acceptable target of 80% of the students will average at least 18pts out of 20pts or higher on critical thinking skills for the coaching philosophy paper. 7 7 100% The sport management program was able to exceed the acceptable goal of 80% of students scoring 80% or collectively on the assignment therefore the acceptable target of 80% of the students scoring higher than 80% collectively on the assignment was met. 7 out of 7 (100%).

 

 

 

SLO 3: Practice application of diversity based on principles of leadership responsibilities.
(Direct) Measure 1: Assignment created in SPM 4100 designed to evaluate diversity and leadership responsibilities.

 

The acceptable target of 80% of the students will average at least 18pts out of 20pts or higher on the application of diversity based on leadership skills rubric.

 

9 5 55% In SLO3, the sport management program was unable to meet the acceptable goal of measure 1 in that all students would satisfactorily complete this assignment with at least a 90% on the assessment.

The results indicated that 55% (5/9) of the students scored 90% or higher on the assessment

 

SLO4: Development of research and effectiveness with the creation of a Rome Braves research survey for customer satisfaction.
(Direct) Measure 1: Effectiveness of utilizing sport research and data analytics to create a customer satisfaction survey (SPM 1500)

 

The acceptable target of 80% of the students will average at least 34 pts out of 40pts or higher on research and effectiveness within the rubric.

 

6 7 86% The sport management program was able to meet the acceptable goal of 80% of students scoring 80% or collectively on the assignment therefore the acceptable target of 80% of the students scoring higher than 80% collectively on the assignment was met. 6 out of 7 (86%).

 

SLO 5: Application of Integration of Faith into the classroom by the sport management professor based on end of course evaluation survey.
(Indirect) Measure 1: Student evaluation survey indicating if the professor was successful in integrating Faith into the course.

 

Assessment question incorporated within the end of course eval: Overall this course met my expectations for the application of the integration of faith of a Shorter University course.

The acceptable target of 80% of the students will average 34pts out of 40pts or higher on ethical self-awareness and different ethical perspective categories.

 

 

25 24 96% In SLO5, the sport management program was able to exceed the acceptable goal of measure 1 by an average of 4 (strongly agree) for the successful integration of faith into the classroom by the professor.

The results indicated that 96% (24/25) of the students had an above average rating of 4 on the end of course evaluation.

(Direct)

Measure 2: Completion of the end of course evaluation survey.

 

** See top right of measurement tool.

The acceptable target of 80% of students within the course will complete the survey.

 

 

44 25 57% In SLO5, the sport management program was unable to meet the acceptable goal of 80% of students completing the survey within the two courses.

 

 

Note: If you are using different direct and indirect measures for different degree programs, please replicate the matrix, using one matrix for each program that has different measures. If different programs use the same measures, only one copy of the matrix is needed.

GRADUATE: MBA, SPM

Student Learning Outcomes Matrix – Academic Year 2020 – 2021

GRADUATE: MBA, SPM

Identify Each Student Learning Outcome and Measurement Tool(s) Identify  Benchmark Total Number of Students Observed Total Number of Students Meeting Expectation Assessment Results:

Percentage of Students Meeting Expectation

Assessment Results:

Does not meet expectation

Meets expectation

Exceeds expectation

Insufficient data

SLO 1 – Demonstrate effective risk management strategic planning as a business and sport administrator.
(Direct) Measure 1: (SPM 5200) Risk Management course project designed to assess a student’s strategic planning utilizing business and sport principles.

 

The acceptable target of 80% of the students will average at least 100pts out of 120pts or higher cumulative on the risk management plan rubric.

 

20 19 95% In SLO1 the sport management program was able to exceed the benchmark in which 19/20 (95%) of students who submitted the paper scored 100/120 points cumulative in the risk management rubric.

 

SLO 2 – Design an efficient sport-marketing plan as it relates to a student-generated sport organization.
(Direct) Measure 2: (SPM 5400) Sport Marketing course project designed to assess a student’s ability to design and develop a Sport Marketing plan utilized business and sport principles.

 

The acceptable target of 80% of the students will average at least 90 pts out of 100pts or higher cumulative on the marketing plan rubric.

 

16 14 88% In SLO2 the sport management program was able to meet the benchmark in which 14/16 (88%) of students who submitted the paper scored 90/100 points cumulative in the marketing plan rubric.

 

SLO 3 – Analyze and evaluate Global Sport Leadership quality within the current culture of sport management.
(Direct) Measure 1: Written assignment from research project in class SPM 5300.

 

The acceptable target of 80% of the students will average 52pts out of 60pts or higher on the writing rubric for content of the paper.

 

22 19 86% In SLO3 the sport management program was able to meet the benchmark in which only 19/22 (86%) of students who submitted the paper scored 52/60 points from the writing portion of the rubric.

 

SLO 4 – Students will effectively apply planning, organization, and leadership skills.
(Direct) Measure 1: SPM 5500 cumulative project on creating a sporting event.

 

The acceptable target of 80% of the students will average 52pts out of 60pts or higher on three criteria areas of Planning, Organizing and leading.

 

14 18 78% The sport management program was unable to meet the acceptable goal of 80% of students scoring higher than 80%. 14 out of 18 (78%) scored higher than an 80%.

 

 

SLO 5: Students will demonstrate appropriate APA style and citations.
(Direct) Measure 1: SPM 5100 term project creating a Sport related small-business plan.

 

The acceptable target of 80% of the students will average at least 34pts out of 40pts or higher on APA style/communication and APA citation/reference.

 

12 13 92% In SLO5 the sport management program was able to exceed the ideal target and the benchmark in which 12/13 (92%) of students who submitted the paper scored 34/40 points from the APA style rubric.

 

 

 

 

Note: If you are using different direct and indirect measures for different degree programs, please replicate the matrix, using one matrix for each program that has different measures. If different programs use the same measures, only one copy of the matrix is needed.

Program-Level Operational Effectiveness Goals Matrix

Program-Level Operational Effectiveness Goals Matrix

Academic Year 2020-21

Identify Each Operational Effectiveness Goal and Measurement Tool(s) Identify the Benchmark (e.g., 80% will achieve a rating of 5) Data Summary Assessment Results:

Does not meet expectation

Meets expectation

Exceeds expectation

Insufficient data

OEG 1 – Demonstrate effectiveness in the classroom.
o   (Direct) Measure 1: End of course teaching evaluation conducted by the students. Evaluations of each full-time professor is averaged individually and then combined to indicate the departmental average. Students complete end of course evaluation through learning system.

 

Average rating of 3.7 on a 1-4 rating scale. Fall 2020 – Full-time

Hooper

  • SPM 3650 – 4
  • SPM 5100 – 3.96
  • SPM 3650 ONLH – 3.98
  • Overall Avg. 3.98

 

Ross

  • SPM 1500 – 3.53
  • SPM 3500 – 3.96
  • SPM 3800 – 3.6
  • SPM 4700 – 3.56
  • SPM 3500 ONLH – 3.44
  • Overall Average – 3.61

 

Natale

  • SPM 1500 – 3.28
  • SPM 4100 – 3.73
  • SPM 1500 ONLH – 3.18
  • Overall Average – 3.39

 

Overall for FT Faculty – 3.66

 

In OEG1, the department of sport management faculty’s end of course evaluations did not meet the ideal benchmark of an average 3.7 rating.

 

 

 

o    (Direct) Measure 2: End of course teaching evaluation conducted by the students. Evaluations of each Adjunct professor is averaged individually and then combined to indicate the departmental average. Students complete end of course evaluation through learning system.

 

Average rating of 3.7 on a 1-4 rating scale.

 

Fall 2020 – Adjunct  

Duplantis

  • SPM 5500 ONLH – 3.74

Overton

  • SPM 3700 ONLH – 3.95

Hart

  • SPM 3120 ONLH – 3.8

 

Overall Average: 3.83

 

In OEG1, the department of sport management faculty’s end of course evaluations exceed the ideal benchmark of an average 3.7 rating.

 

OEG 2: Strategically develop strategies and outreach opportunities to communicate and gain new opportunities for students outside of Shorter University.
o   (Direct)

Measure 1: Develop social media platform for SPM program, students, and potential students.

Social media platform in Instagram, Facebook, and Twitter. Instagram – 325 followers

Twitter – 72 followers

Facebook – 264 followers

The social media page for SU SPM was established on all three social media platforms and displayed growth over its first full year being integrated.
o   (Indirect) Measure 2: New Internship placements for our students.

 

8 new internship relationships formed.

 

9 new internship relationships were formed. The department of sport management was able to exceed the ideal benchmark for new internship relationships being formed by having 9 students’ complete internships with the various athletic centered opportunities and platforms.

 

OEG 3: Create opportunities for collaboration between the Sport Management department and Shorter University Athletics to create a professional entertaining game environment for all Athletic Events.
o     (Direct) Collaboration between athletic department and sport management students.

 

The benchmarks established for this goal are for 4 students to complete an internship with the department of athletics.

 

5 students completed their internship experience within the Department of Athletics at Shorter University. The department of sport management was able to exceed the ideal benchmark for collaboration between the sport management program and department of athletics at Shorter University by having 5 students’ complete internships with the department of athletics.

 

OEG 4: Effectively promote the Sport Management program and discipline through professional development opportunities such as journal publications and/or state and national presentations.
o   (Indirect) Each faculty member will have at least one journal publication accepted and published in the academic year.

 

The benchmark for this goal is that all three full-time faculty members will have at least 1 journal publication.

 

Dr. Hooper – 1

Dr. Natale – 2

Prof. Ross – 8

The benchmark for publications was exceeded for the 2020-2021 year.

 

Ross, M.A. (2020). There’s a push for Rooney rule-like policies within the NCAA. Legal Issues in Collegiate Athletics, 17(19), (online).

 

Ross, M.A. (2021). Humphries v. Pa. State Univ. – Application of state law and interpretation of the U.S. District Court. Sport Litigation Alert, 18(3), (online).

 

o     (Direct) SPM Faculty attendance and participation at Sport Management Conferences.

 

Attend and Present at 1 Sport Management conference.

 

Conferences attended/ Presentations conducted

 

Dr. Hooper – 3/4

Dr. Natale – 2/2

Prof. Ross – 4/8

All three full-time faculty members of the Shorter SPM Department attended and presented at the COSMA 2020 conference and multiple other conferences such as SRLA, ASMA and NASSM.

 

Applied Sport Management Association Conference – Virtual: 2021 – Topic: “A Theoretical Perspective of the Application of Communication Privacy Management Theory Applied to NCAA Intercollegiate Athletics”

Commission of Sport Management Association Conference – Virtual: 2021 – Topic: “Gender Inequality in Collegiate Athletics: Implications for Women Leaders”

Commission of Sport Management Association Conference – Virtual – 2021 Topic: “The effect of Covid-19” Panel Presentation

 

Applied Sport Management Association Conference – Virtual – 2021 Topic: “The Whole Student-Athlete: Addressing the Concern for Mental Health”

 

Applied Sport Management Association Conference – Virtual – 2021 Topic: “Communication Privacy Management Theory as it relates to Social Media in Intercollegiate Athletics”

 

OEG 5: Initiate innovative recruitment strategies to increase sport management majors for the following academic year.
o   (Direct) Increase the number of traditional Sport Management enrolled majors.

 

Increase Traditional Sport Management Majors by 5%

Spring 2020: 126

Spring 2021: 99

Spring 2021:

99 majors

The sport management traditional major did not meet the benchmark in adding 8 majors between Spring 2020 and Spring 2021.
o   (Direct) Increase the number of online Sport Management enrolled Majors (BBA & MBA).

 

Increase Online Sport Management Majors by 5%

Spring 2020

Spring 2021

BBA SPM Online

2020: 9

2021: 23

 

MBA SPM Online

2020: 11

2021: 28

The SPM online offerings exceeded expectations. We increased in online enrollment for the BBA Online and the MBA Sport Management Programs.

 

Due to Spring student-athletes earning another year of eligibility (COVID-19), we have had numerous students enroll into the MBA SPM Graduate Program to participate in their sport for the following year. I anticipate our numbers to increase for the 2020-2021 academic year based on this justification in addition to becoming COSMA accredited.

 

Also, we have developed a direction admission program in which we will be creating a partnership with colleges and universities nationwide that do not offer a Graduate Degree in Sport Management.

 

 

Note: You are not required to have five OEGs – you may have more or fewer.

 

Required Narrative: Close the loop and explain why you met, exceeded or did not meet any expectations. Explain why there was insufficient data (if applicable). Discuss what you may do differently next year or any corrective action you will take.

 

OEG1:

o    Continue practicing excellence in the classroom as full-time faculty and adjunct faculty of SPM. Our students appreciate the design of our classes and program. It is evident in the evaluations completed at the end of every course.

OEG2:

o    For the 2020-2021 academic year, we have to become creative and innovative in the way we develop partnerships and opportunities for our students. Our student led association (Hawks Sports Society) has successfully begun running a 4-week professional speaker series among other interactive and professionally centered opportunities for their peers. We have brought in multiple guest speakers ranging from recreation to professional based career professionals for our students to network and gain invaluable insight into the sports world. We will continue to grow our presence in the local and surrounding region to ensure our students have internship opportunities readily available. A focus on finding the most pertinent and valuable internship for each student will be a key priority of our staff as we continue to build these partnerships specifically for each student.

OEG3:

o    We successfully forged a closer relationship with our athletics department which directly aligns with our internship and volunteer/experiential learning goals for the benefit of both programs and all students involved. Professor Ross implemented an experiential learning opportunity in which one of our classes was mandated to work various events and home games as organized by the Shorter University athletics department. Between these opportunities and the internships solidified between both parties, students were able to receive valuable information and better understand both event and facility management components while adding to their resumes. We aim to strengthen this relationship and become even more involved next academic year.

OEG4:

o    Professor Ross will be ABD by August 2021, and Dr. Hooper will continue to make a presence in the community and scholarly field with journal publications. Professor Conkle will be ABD by December 2021. Both Dr. Hooper and Professor Ross will continue publishing and presenting within their areas of focus. All fulltime faculty will attend conferences on a yearly basis.

OEG5:

o    Our traditional SPM program remains the strongest degree (numbers wise and accolades) for the College of Business. Despite our decline in enrollment this academic year, SPM is the largest major at Shorter University. We will continue to strengthen the traditional program with innovative offerings and student recruitment.

o    MBA-SPM – we have developed the direct enrollment program and redesigned our marketing platform which will take effect Fall 2021. We will reach out to all undergraduate sport management programs in the United States that DO NOT offer a sport management/administration/leadership type graduate degree. It will be an opportunity for us to showcase Shorter and recruit.

o    Due to COVID-19 restricting the 2020-2021 athletic competition, the NCAA has allocated an extra year of eligibility for all Spring sport athletes in which many of these students have chosen to continue at shorter in the MBA SPM program. This consideration being combined with the fact that we are fully COSMA accredited should provide a strong foundation to see our enrollment increase and marketing potential for all of our SPM offerings.

o    BBA SPM Online numbers – We will need to create a focus and marketing campaign for how we can grow these numbers, the influx of online learning should continue to benefit these numbers within the next academic year.

 

 

Meet Our Faculty

Dr. Heath Hooper
Dean of College of Business and Associate Professor of Sport Management
Mr. Kyle Conkle
Assistant Professor of Sport Management
Dr. Lauren Duplantis
Visiting Professor of Sport Management
Dr. Tom Hart
USA South Commissioner
Mr. Michael Ross, MS
Chair of the Department of Sport Management and Assistant Professor of Sport Management