Sport Management - Shorter University

SPORT MANAGEMENT

Ledbetter College of Business

Conquer the World of Sports

Degrees

Associate of Science in Sport Management

Sport Management Concentration  (18 hours)
  • Business Computer Application
3
  • Intro to Sport Management
3
  • Contemporary Issues in Sport
3
  • Olympic Games
3
  • Sport Psychology
3
  • Sport Coaching
3
Minimum Semester Hours in degree 60

View Complete Degree Completion Sheet

Bachelor of Business Administration in Sport Management (Traditional)

Foundations of Business (39 hours)
Majors Courses (48 hours)
  • Introduction to Sport Management
3
  • Sport Mgmt. Contemporary Issues
3
  • International Sport
3
  • Sport Psychology
3
  • Sport Coaching
3
  • Sport Marketing
3
  • Social Media in Sport
3
  • Sport Administration
3
  • Sport Governance
3
  • Leadership in Sport
3
  • Event & Facility Management
3
  • Internship
12
  • Senior Capstone Course
3
Minimum Semester Hours in Degree 122

View Complete Degree Completion Sheet

Bachelor of Business Administration in Sport Management (Online)

Foundations of Business (39 hours)
Majors Courses (36 hours)
  • Introduction to Sport Management
3
  • Sport Mgmt. Contemporary Issues
3
  • International Sport
3
  • Sport Psychology
3
  • Sport Coaching
3
  • Sport Marketing
3
  • Social Media in Sport
3
  • Sport Administration
3
  • Sport Governance
3
  • Leadership in Sport
3
  • Event & Facility Management
3
  • Senior Capstone Course
3
General Electives (11 hours)
Minimum Semester Hours in Degree 120

View Complete Degree Completion Sheet

Master of Business Administration in Sport Management

Master of Business Administration, Sport Management
ACC 5600: Managerial Accounting
3
BUS 5001: Foundations of Business*
3
BUS 5150: Legal & Ethical Environment of Business
3
BUS 5250: Business Analytics & Research Methods
3
BUS 5410: Managerial Finance
3
ECO 5500: Managerial Economics
3
SPM 5100: Business of Sport
3
SPM 5200: Risk Management in Sport
3
SPM 5300: Leadership & Administration of Sport
3
SPM 5400: Sport Marketing
3
SPM 5500: Sport Operations & Event Management
3
Total Hours
30-33
*30 if student does not require BUS 5001

View Complete Degree Completion Sheet

The sport management degree programs at Shorter University have received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management programs in the following degrees are accredited by COSMA:
  • Bachelor of Business Administration in Sport Management
  • Bachelor of Business Administration in Sport Management (Online)
  • Master of Business Administration with concentration in Sport Management

The Hawks Sports Society is a student led organization that encourages and creates network and volunteer opportunities to prepare students for their career paths post-graduation. We encourage students to be involved in the local community, by giving back to those who uplift us. Through this organization, we are confident that students will be prepared for their next chapter in life.  Hawks support Hawks!

Recent Events

A Shorter University education means you’ll graduate with a degree and a resume.

Whether you pursue graduate school, or embark on your career after graduation, we believe that your time at Shorter will prepare you for the next step. Take a look at what our graduates have been up to lately

INTERNSHIPS

  • USA South Conference Commissioner
  • Rome Braves
  • The Intern Group – Melbourne, Australia
  • YMCA
  • Atlanta Hawks
  • State Farm Arena
  • Atlanta Falcons
  • FedEx Forum
  • Memphis Grizzlies
  • Elite Sport Advising
  • Boys and Girls Club
  • Recreation Departments – Nationwide
  • Rome-Floyd Youth Council
  • NASCAR 
  • Georgia Sports
  • Rome Tennis Center 
  • Atl United 
  • Chattanooga Lookouts
  • D-BAT Baseball and Softball Academics 
  • Shorter University Athletics
  • North Florida Junior Golf Foundation
  • LakePointe Sports Complex 
  • Fellowship of Christian Athletes
  • United Futbol Academy 
  • Perfect Game Baseball
  • High School Athletic Departments – Nationwide
  • Rafa Nadal Academy for Tennis 

ALUMNI EMPLOYMENT

  • Event Manager – Atlanta Hawks & State Farm Arena
  • Head Coach – Point University Athletics
  • Operations Manager – Rome Braves
  • Assistant Football Coach – Wingate University
  • Team Operations – Western Kentucky University
  • Youth Foundation Program Manager – PGA of America
  • Event Manager – Memphis Grizzlies/FedEx Forum
  • Consultant – UGA Small Business Development
  • Vice President Sports Sales and Engagement – Cobb Travel & Tourism & Cobb Sports Alliance
  • Marketing & Media Relations Coordinator – Rome Braves
  • Stadium Operations Manager – Rome Braves
  • Ticket Operations & Service Manager – Rome Braves
  • Sports Information Director – Shorter University
  • Head Men’s Basketball Coach – Flager College
  • Membership Director – Palmetto Hall Golf & Country Club
  • Event Manager – Georgia World Congress Center Authority
  • Director of Operations – Evo Solutions

Student Opportunities

Our students gain valuable experience working, interning, and volunteering on many significant service-learning projects for local and community agencies. We utilize many guest lecturers from sport business organizations each semester to speak with our students about how to excel as a business professional in the sport industry.

Our students have and continue to work with organizations and in rolls such as YMCA, player personnel, business operations, venue and stadium management, account executive, customer service, game operations, sports marketing, merchandise manager, group and ticket sales, sponsorship, event planning and community relations

Mission:

The Department of Sport Management is built upon sound business principles and is committed to the relationship between sport and business.  Through undergraduate and graduate instruction, accompanied by experiential learning avenues, the program engages and prepares future Christian leaders for a diverse and professional industry.

Program Advantages

  • Finish in Four – The Shorter Way to 2 Degrees – click here to learn more
  • Lecture Series – We host once a semester a College of Business Lecture Series where a high profiled industry professional speaks to the student body, particularly Juniors and Seniors on career advice and interview/resume techniques.
  • Job Fair – Each Spring Semester we host 50+ businesses ready to recruit and hire our students. This has proven beneficial for students in making meaningful connections and job placement. We bring in the jobs!
  • Kickoff Event – Hosted every Fall Semester in September the College of Business invites all students to take part in a night of fun with free food – pizza, chick-fil-a, the sweet bar, sandwiches etc. As well as games, door prizes, raffle and giveaways.  We introduce our faculty, The Hawks Sports Society, and invite alumni as guest speakers.
  • Career Development Panel – Each spring we host a panel of industry professionals to speak directly to the students regarding the knowledge, skills, and competencies needed to have successful careers.  The insiders view give tips on resume buildingsales skillsnetworking, and professional written and oral communication are just a few of the topics covered.

COSMA Measures and Outcomes

Student Learning Outcomes Matrix – Academic Year 2023-2024 BBA, BBA, SPM Traditional

Identify Each Student Learning Outcome and Measurement Tool(s) Identify  Benchmark Total Number of Students Observed Total Number of Students Meeting Expectation

Assessment Results:

Percentage of Students Meeting Expectation

Assessment Results:

Does not meet expectation

Meets expectation

Exceeds expectation

Insufficient data

SLO 1 – Demonstrate effective writing as it relates to topics associated within the history of sport culture and profound influences over the years.
(Direct) Measure 1: Written assignment from research project in class SPM 3000 discussing sport culture. The acceptable target of 80% of the students will average at least 34pts out of 40pts or higher on the writing portion of the writing rubric. 37 31 84%

Meets expectation

 

 

SLO 2- Demonstrate professional oral presentation skills based on a sport management presentation that encompasses sport marketing research of a company.
(Direct) Measure 1: Oral presentation from research project in classes, SPM 1500 and SPM 1500 (LC) via rubric.

The acceptable target of 80% of the students will average at least 34 out of 40pts or higher on the quality of the presentation/

presentation skills of the presentation grading rubric.

53 44 83%

Meets expectation

 

 

 

 

SLO 3- Apply interview skills and communication into an experiential learning situation in which students are expected to interview a sport professional in an outside setting.
(Indirect) Measure 1: SPM 3700 – Sport Management Interview evaluation survey completed by the Interviewee. Specific areas of evaluation include communication, personal qualities and professionalism.

The acceptable target of 80% of the students will average at least 4 out of 5 or higher on items 3, 5, and 6 of interviewee evaluation survey.

 

46 41 89%

Exceeded Expectation

 

 

SLO 4- Students will demonstrate effective professionalism and communication skills
(Indirect) Measure 1: SPM 4050 – Sport Management site supervisor final internship evaluation. The acceptable target of 80% of the students will average at least 4 out of 5 or higher on professionalism and communication skills of the internship site supervisor evaluation. 31 31 100%

Exceeded Expectation

 

 

(Direct) Measure 2: SPM 4050 – Student Internship site-based capstone project: Capstone Rubric.  The acceptable target of 80% of the students will average at least 90% or higher on the cumulative grade of the capstone project. 31 24 77%

Does not meet expectation

 

 

SLO 5– Students will exhibit and apply servant leadership qualities of leadership opportunities and reflection.
(Direct) Measure 1: Community engagement presentation (SPM 3500) based on servant leadership opportunity demonstrated through engagement in an event.

The acceptable target of 80% of the students will average at least 34pts out of 40pts or higher on servant leadership (stewardship and conceptualization).

 

30 25 83%

Meets expectation

 

 

Note: If you are using different direct and indirect measures for different degree programs, please replicate the matrix, using one matrix for each program that has different measures. If different programs use the same measures, only one copy of the matrix is needed.

 

Student Learning Outcomes Matrix – Academic Year 2023-2024 BBA, BBA, SPM Online

Identify Each Student Learning Outcome and Measurement Tool(s) Identify  Benchmark Total Number of Students Observed Total Number of Students Meeting Expectation

Assessment Results:

Percentage of Students Meeting Expectation

Assessment Results:

Does not meet expectation

Meets expectation

Exceeds expectation

Insufficient data

SLO 1 – – Demonstrate professional communication through the development of a social media plan within an athletic departmental setting.
(Direct) Measure 1: Culmination assignment for SPM 3650, Social Media in Sport, in which a student must develop an athletic department social media plan.

The acceptable target of 80% of the students will score 90pts out of 100pts or higher cumulatively on the writing rubric.

 

21 16 76%

Does not meet expectation

 

 

 

SLO 2 – Apply critical thinking skills in developing a personal coaching philosophy.

(Direct) Measure 1: Development of an articulation of the coaching philosophy assignment (SPM 3500) based on the critical thinking skills rubric.

 

The acceptable target of 80% of the students will average at least 18pts out of 20pts or higher on critical thinking skills for the coaching philosophy paper. 10 8 80%

Meets expectation

 

SLO 3 – Practice application of diversity based on principles of leadership responsibilities.

(Direct) Measure 1: Assignment created in SPM 4100 designed to evaluate diversity and leadership responsibilities.

 

The acceptable target of 80% of the students will average at least 18pts out of 20pts or higher on the application of diversity based on leadership skills rubric.

 

18 14 78%

Does not meet expectation

 

 

SLO 4 – Development of research and effectiveness with the creation of a Rome Braves research survey for customer satisfaction.

(Direct) Measure 1: Effectiveness of utilizing sport research and data analytics to create a customer satisfaction survey (SPM 1500)

 

The acceptable target of 80% of the students will average at least 34 pts out of 40pts or higher on research and effectiveness within the rubric.

 

36 35 97%

Exceeded Expectation

 

 

SLO 5 – Application of Integration of Faith into the classroom by the sport management professor based on end of course evaluation survey.

(Indirect) Measure 1: Student evaluation survey indicating if the professor was successful in integrating Faith into the course.

 

Assessment question incorporated within the end of course eval: Overall this course met my expectations for the application of the integration of faith of a Shorter University course.

The acceptable target of 80% of the students will average 34pts out of 40pts or higher on ethical self-awareness and different ethical perspective categories.

 

 

 

141 138 98%

Exceeded Expectation

 

(Direct)

Measure 2: Completion of the end of course evaluation survey.

 

** See top right of measurement tool.

The acceptable target of 80% of students within the course will complete the survey.

 

211 141 67%

Does not meet expectation

 

 

 

 

 

Note: If you are using different direct and indirect measures for different degree programs, please replicate the matrix, using one matrix for each program that has different measures. If different programs use the same measures, only one copy of the matrix is needed.

 

Student Learning Outcomes Matrix – Academic Year 2023-2024 BBA, Graduate: MBA, SPM Online

Identify Each Student Learning Outcome and Measurement Tool(s) Identify  Benchmark Total Number of Students Observed Total Number of Students Meeting Expectation

Assessment Results:

Percentage of Students Meeting Expectation

Assessment Results:

Does not meet expectation

Meets expectation

Exceeds expectation

Insufficient data

SLO 1 – Demonstrate effective risk management strategic planning as a business and sport administrator.

(Direct) Measure 1: (SPM 5200) Risk Management course project designed to assess a student’s strategic planning utilizing business and sport principles.

 

The acceptable target of 80% of the students will average at least 100pts out of 120pts or higher cumulative on the risk management plan rubric.

 

9 8 88%

Exceeded Expectation

 

 

SLO 2 – Design an efficient sport-marketing plan as it relates to a student-generated sport organization.

(Direct) Measure 2: (SPM 5400) Sport Marketing course project designed to assess a student’s ability to design and develop a Sport Marketing plan utilized business and sport principles.

 

The acceptable target of 80% of the students will average at least 90 pts out of 100pts or higher cumulative on the marketing plan rubric.

 

17 16 94%

Exceeded Expectation

 

SLO 3 – Analyze and evaluate Global Sport Leadership quality within the current culture of sport management.

(Direct) Measure 1: Written assignment from research project in class SPM 5300.

 

The acceptable target of 80% of the students will average 52pts out of 60pts or higher on the writing rubric for content of the paper.

 

14 12 85%

Exceeded Expectation

 

 

 

SLO 4 – Students will effectively apply planning, organization, and leadership skills.

(Direct) Measure 1: SPM 5500 cumulative project on creating a sporting event.

 

The acceptable target of 80% of the students will average 52pts out of 60pts or higher on three criteria areas of Planning, Organizing and leading.

 

11 9 81%

Meets expectation

 

 

SLO 5 – Students will demonstrate appropriate APA style and citations.

(Direct) Measure 1: SPM 5100 term project creating a Sport related small-business plan.

 

The acceptable target of 80% of the students will average at least 34pts out of 40pts or higher on APA style/communication and APA citation/reference. 14 12 85%

Exceeded Expectation

 

 

 

Note: If you are using different direct and indirect measures for different degree programs, please replicate the matrix, using one matrix for each program that has different measures. If different programs use the same measures, only one copy of the matrix is needed.

 

Program-Level Operational Effectiveness Goals Matrix

Academic Year 2023-2024

Identify Each Operational Effectiveness Goal and Measurement Tool(s) Identify the Benchmark (e.g., 80% will achieve a rating of 5) Data Summary

Assessment Results:

Does not meet expectation

Meets expectation

Exceeds expectation

Insufficient data

OEG 1 – Demonstrate effectiveness in the classroom.

(Direct) Measure 1: End of course teaching evaluation conducted by the students. Evaluations of each full-time professor is averaged individually and then combined to indicate the departmental average. Students complete end of course evaluation through learning system.

 

Average rating of 3.7 on a 1-4 rating scale.

Fall 2023 – Full-time

Dr. Ross

  • SPM 3500 – 3.8
  • SPM 4900 – 3.9
  • SPM 4050 – 3.8
  • SPM 3120 ONLH – 4.0
  • SPM 3500 ONLH – 4.0
  • SPM 4900 ONLH – 3.7

 

Dr. Hooper

  • SPM 5200 ONLH – 3.7
  • SPM 3650 ONLH – 4.0
  • SPM 5300 ONLH – 4.0
  • SPM 5400 ONLH – 3.7

 

Dr. Durden

  • SPM 3800- 3.8
  • SPM 4100 – 4.0
  • SPM 1500FR – 3.7
  • SPM 1500 ONLH – 4.0

 

Dr. Conkle/p>

  • SPM 3650- 3.7
  • SPM 1500 – 3.8
  • SPM 4700 – 3.8
  • SPM 4700 ONLH – 4.0
  • SPM 3700 ONLH – 3.9
  • Overall, for FT Faculty – 3.86

     

In OEG1, the department of sport management faculty’s end of course evaluations exceeded the ideal benchmark of an average 3.7 rating.

 

 

 

 

(Direct) Measure 2: End of course teaching evaluation conducted by the students. Evaluations of each Adjunct professor is averaged individually and then combined to indicate the departmental average. Students complete end of course evaluation through learning system.

Average rating of 3.7 on a 1-4 rating scale.

 

N/A

 

INSUFFICIENT DATA

 

OEG 2 – Strategically develop strategies and outreach opportunities to communicate and gain new opportunities for students outside of Shorter University.

(Direct)

Measure 1: Develop social media platform for SPM program, students, and potential students.

Social media platform in Instagram, Facebook, and Twitter.

Instagram – N/A followers

Twitter – N/A followers

Facebook – 396 followers

Insufficient data. We are in the process of building social media platforms for the entire College of Business and consolidate all degrees housed within as opposed to each degree being offered independently.

(Indirect) Measure 2: New Internship placements for our students.

 

8 new internship relationships formed.

 

12 new internship relationships were formed.

EXCEEDED EXPECTATIONS

 

OEG 3 – Create opportunities for collaboration between the Sport Management department and Shorter University Athletics to create a professional entertaining game environment for all Athletic Events.

(Direct) Collaboration between athletic department and sport management students.

 

The benchmarks established for this goal are for 4 students to complete an internship with the department of athletics.

 

11 students completed their internship experience within the Department of Athletics at Shorter University.

EXCEEDED EXPECTATIONS

 

 

OEG 4 – Effectively promote the Sport Management program and discipline through professional development opportunities such as journal publications and/or state and national presentations.

(Indirect) Each faculty member will have at least one journal publication accepted and published in the academic year.

 

The benchmark for this goal is that all three full-time faculty members will have at least 1 journal publication.

 

DR. Ross – 10

Dr. Ross – 4

Dr. Durden – 3

Dr. Conkle – 0

Does not meet expectation

 

 

(Direct) SPM Faculty attendance and participation at Sport Management Conferences.

 

Attend and Present at 1 Sport Management conference.

 

Conferences attended/ Presentations conducted

 

Dr. Hooper – 2/4

Dr. Ross – 4/7

Dr. Durden – 4/4

Dr. Conkle – 1/3

Exceeded Expectations

 

OEG 5 – Initiate innovative recruitment strategies to increase sport management majors for the following academic year.

(Direct) Increase the number of traditional Sport Management enrolled majors.

 

Increase Traditional Sport Management Majors by 5%

Spring 2022: 120

Spring 2023: 136

Spring 2024:

140 majors

Does not meet expectations

(Direct) Increase the number of online Sport Management enrolled Majors (BBA & MBA).

 

Increase Online Sport Management Majors by 5%

Spring 2023

Spring 2024

BBA SPM Online

2023: 18

2024: 22

 

MBA SPM Online

2023: 25

2024: 23

Meets Expectations.

 

Specifically, BBA Online exceeds expectation while MBA Online does not meet expectation.

 

Note: You are not required to have five OEGs – you may have more or fewer.

 

Required Narrative: Close the loop and explain why you met, exceeded or did not meet any expectations. Explain why there was insufficient data (if applicable). Discuss what you may do differently next year or any corrective action you will take.

 

OEG1:

o    We will continue practicing excellence in the classroom as full-time faculty of our SPM program. Our students appreciate the design and intentionality of our classes throughout the program. This is evident and reinforced throughout the majority of the evaluations completed at the end of every course. In regard to the insufficient data recorded for adjunct professors end of course evaluations, we were able to add another full-time faculty member to our department this past year, and because of this addition we did not require the assistance of adjunct faculty throughout this academic year. We will continue to monitor this as the program continues to grow in enrollment and the need for additional adjunct assistance becomes necessary again.

OEG2:

o    Building upon previous academic years, we have continued to be creative and innovative in the way we develop partnerships and opportunities for our students. We have brought in multiple guest speakers ranging from recreation to professional based industry professionals for our students to network and gain invaluable insight into the sports world. We will continue to grow our presence in the local and surrounding region to ensure our students have volunteer and internship opportunities readily available. A focus on finding the most pertinent and valuable internship for each student will be a key priority of our staff as we continue to build these partnerships specifically for each student. We successfully worked Holiday Hoopsgiving in Atlanta, Georgia for the third consecutive year along with taking part in other experiential learning opportunities such as the Coach Wooden Citizen Cup and various other community and regional events. We also instituted and successfully began a Global Experience trip that allowed six students to travel to Ghana and teach business principles to Ghanaian business owners throughout the country. This was done in partnership with Global Servants. In regard to our social media initiative, we have decided to consolidate our presence to best highlight the entire College of Business and not each degree program. We have begun this campaign by building our Facebook profile and plan to release other social media profiles on other platforms throughout the upcoming academic year. Additionally, we were able to expand our internship opportunities for students by engaging in 12 new internship opportunities.

OEG3:

o    We successfully maintained and expanded a closer relationship with our athletics department which directly aligns with our internship and volunteer/experiential learning goals for the benefit of both programs and all students involved. Dr. Ross and Dr. Conkle implemented an experiential learning opportunity in which two of the program’s courses were mandated to work various events and home games as organized by the Shorter University Athletics’ Department. Between these opportunities and the internships solidified between both parties, students were able to receive valuable information and better understand both event and facility management components while adding to their resumes. Although this past year displayed a record 11 students completing their internship within Shorter University Athletics’ Department, we aim to strengthen and continue to expand this relationship and become even more involved next academic year.

OEG4:

o    Dr. Ross, Dr. Hooper, and Dr. Durden will continue to establish a presence in the community and scholarly field with journal publications. Dr. Ross, Dr. Hooper, and Dr. Durden will continue publishing and presenting within their areas of focus. All full-time faculty will attend conferences on a yearly basis. Our newest faculty addition, Professor Bean, will also attend conferences throughout the academic year and plans to identify and seek out opportunities for publications as he begins his doctoral degree. As a collective, we will strive to continue to seek our professional development for the benefit of our students and program as a whole. These opportunities allow us to stay current within our field and offer unique opportunities for the benefit of all involved.

OEG5:

o    Our traditional SPM program remains the strongest degree (numbers wise and accolades) for the College of Business. SPM is the largest major at Shorter University. We will continue to strengthen the traditional program with innovative offerings and student recruitment.

o    While we did not meet our target goal for increasing traditional student enrollment within the program (fell short by three students), we did show an increase from the previous year. We will continue our marketing efforts and work alongside our admissions department to continue to increase enrollment within our degree offerings.

o    Our online BBA degree exceeded our growth goals for student enrollment while our MBA program did not meet expectations for this academic year. We continue to seek out new marketing tactics and promote the program/degree benefits to those who are desiring to pursue their MBA for future benefit. We will continue to provide marketing materials and additional information to various organizations, outlets, and our admissions department while we further navigate the most effective course of action.

 

 

PROGRAM INFORMATION PROFILE

This profile offers information about the program in the context of its mission, basic purpose and key features.

 

Name of Institution:                                     Shorter University                                                       

Program/Specialized Accreditor(s):        Commission on Sport Management Accreditation (COSMA)     

Institutional Accreditor:            Southern Association of Colleges and Schools (SACS)                          

Date of Next Comprehensive Program Accreditation Review:     ’27-’28 academic year                         

Date of Next Comprehensive Institutional Accreditation Review:            ’30-’31 (10-year reaffirmation) 

URL where accreditation status is stated: https://www.shorter.edu/accreditations/#:~:text=Shorter%20University%20is%20accredited%20by,%2C%20baccalaureate%2C%20and%20master’s%20degrees.

Indicators of Effectiveness with Undergraduates [As Determined by the Program]

  1. Graduation Year: _2023__ # of Graduates: 35 Graduation Rate:   100%     
  2. Average Time to Degree: 4-Year Degree: __4yrs___ 5-year Degree __5yrs_____
  3. Annual Transfer Activity (into Program): Year: __2023___

# of Transfers: __23___   Transfer Rate: __35%___

  1. Graduates Entering Graduate School: Year: ___2023__

# of Graduates: __35___ # Entering Graduate School: ___11__

  1. Job Placement (if appropriate): Year: _____

# of Graduates: _____      # Employed: _____

 

Form developed by the Council for Higher Education Accreditation. © updated 2020

 

The sport management degree programs at Shorter University have received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management programs in the following degrees are accredited by COSMA:
  • Bachelor of Business Administration in Sport Management
  • Bachelor of Business Administration in Sport Management (Online)
  • Master of Business Administration with concentration in Sport Management

COSMA Measures and Outcomes

Student Learning Outcomes Matrix – Academic Year 2023-2024 BBA, BBA, SPM Traditional

Identify Each Student Learning Outcome and Measurement Tool(s) Identify  Benchmark Total Number of Students Observed Total Number of Students Meeting Expectation

Assessment Results:

Percentage of Students Meeting Expectation

Assessment Results:

Does not meet expectation

Meets expectation

Exceeds expectation

Insufficient data

SLO 1 – Demonstrate effective writing as it relates to topics associated within the history of sport culture and profound influences over the years.
(Direct) Measure 1: Written assignment from research project in class SPM 3000 discussing sport culture. The acceptable target of 80% of the students will average at least 34pts out of 40pts or higher on the writing portion of the writing rubric. 37 31 84%

Meets expectation

 

 

SLO 2- Demonstrate professional oral presentation skills based on a sport management presentation that encompasses sport marketing research of a company.
(Direct) Measure 1: Oral presentation from research project in classes, SPM 1500 and SPM 1500 (LC) via rubric.

The acceptable target of 80% of the students will average at least 34 out of 40pts or higher on the quality of the presentation/

presentation skills of the presentation grading rubric.

53 44 83%

Meets expectation

 

 

 

 

SLO 3- Apply interview skills and communication into an experiential learning situation in which students are expected to interview a sport professional in an outside setting.
(Indirect) Measure 1: SPM 3700 – Sport Management Interview evaluation survey completed by the Interviewee. Specific areas of evaluation include communication, personal qualities and professionalism.

The acceptable target of 80% of the students will average at least 4 out of 5 or higher on items 3, 5, and 6 of interviewee evaluation survey.

 

46 41 89%

Exceeded Expectation

 

 

SLO 4- Students will demonstrate effective professionalism and communication skills
(Indirect) Measure 1: SPM 4050 – Sport Management site supervisor final internship evaluation. The acceptable target of 80% of the students will average at least 4 out of 5 or higher on professionalism and communication skills of the internship site supervisor evaluation. 31 31 100%

Exceeded Expectation

 

 

(Direct) Measure 2: SPM 4050 – Student Internship site-based capstone project: Capstone Rubric.  The acceptable target of 80% of the students will average at least 90% or higher on the cumulative grade of the capstone project. 31 24 77%

Does not meet expectation

 

 

SLO 5– Students will exhibit and apply servant leadership qualities of leadership opportunities and reflection.
(Direct) Measure 1: Community engagement presentation (SPM 3500) based on servant leadership opportunity demonstrated through engagement in an event.

The acceptable target of 80% of the students will average at least 34pts out of 40pts or higher on servant leadership (stewardship and conceptualization).

 

30 25 83%

Meets expectation

 

 

Note: If you are using different direct and indirect measures for different degree programs, please replicate the matrix, using one matrix for each program that has different measures. If different programs use the same measures, only one copy of the matrix is needed.

 

Student Learning Outcomes Matrix – Academic Year 2023-2024 BBA, BBA, SPM Online

Identify Each Student Learning Outcome and Measurement Tool(s) Identify  Benchmark Total Number of Students Observed Total Number of Students Meeting Expectation

Assessment Results:

Percentage of Students Meeting Expectation

Assessment Results:

Does not meet expectation

Meets expectation

Exceeds expectation

Insufficient data

SLO 1 – – Demonstrate professional communication through the development of a social media plan within an athletic departmental setting.
(Direct) Measure 1: Culmination assignment for SPM 3650, Social Media in Sport, in which a student must develop an athletic department social media plan.

The acceptable target of 80% of the students will score 90pts out of 100pts or higher cumulatively on the writing rubric.

 

21 16 76%

Does not meet expectation

 

 

 

SLO 2 – Apply critical thinking skills in developing a personal coaching philosophy.

(Direct) Measure 1: Development of an articulation of the coaching philosophy assignment (SPM 3500) based on the critical thinking skills rubric.

 

The acceptable target of 80% of the students will average at least 18pts out of 20pts or higher on critical thinking skills for the coaching philosophy paper. 10 8 80%

Meets expectation

 

SLO 3 – Practice application of diversity based on principles of leadership responsibilities.

(Direct) Measure 1: Assignment created in SPM 4100 designed to evaluate diversity and leadership responsibilities.

 

The acceptable target of 80% of the students will average at least 18pts out of 20pts or higher on the application of diversity based on leadership skills rubric.

 

18 14 78%

Does not meet expectation

 

 

SLO 4 – Development of research and effectiveness with the creation of a Rome Braves research survey for customer satisfaction.

(Direct) Measure 1: Effectiveness of utilizing sport research and data analytics to create a customer satisfaction survey (SPM 1500)

 

The acceptable target of 80% of the students will average at least 34 pts out of 40pts or higher on research and effectiveness within the rubric.

 

36 35 97%

Exceeded Expectation

 

 

SLO 5 – Application of Integration of Faith into the classroom by the sport management professor based on end of course evaluation survey.

(Indirect) Measure 1: Student evaluation survey indicating if the professor was successful in integrating Faith into the course.

 

Assessment question incorporated within the end of course eval: Overall this course met my expectations for the application of the integration of faith of a Shorter University course.

The acceptable target of 80% of the students will average 34pts out of 40pts or higher on ethical self-awareness and different ethical perspective categories.

 

 

 

141 138 98%

Exceeded Expectation

 

(Direct)

Measure 2: Completion of the end of course evaluation survey.

 

** See top right of measurement tool.

The acceptable target of 80% of students within the course will complete the survey.

 

211 141 67%

Does not meet expectation

 

 

 

 

 

Note: If you are using different direct and indirect measures for different degree programs, please replicate the matrix, using one matrix for each program that has different measures. If different programs use the same measures, only one copy of the matrix is needed.

 

Student Learning Outcomes Matrix – Academic Year 2023-2024 BBA, Graduate: MBA, SPM Online

Identify Each Student Learning Outcome and Measurement Tool(s) Identify  Benchmark Total Number of Students Observed Total Number of Students Meeting Expectation

Assessment Results:

Percentage of Students Meeting Expectation

Assessment Results:

Does not meet expectation

Meets expectation

Exceeds expectation

Insufficient data

SLO 1 – Demonstrate effective risk management strategic planning as a business and sport administrator.

(Direct) Measure 1: (SPM 5200) Risk Management course project designed to assess a student’s strategic planning utilizing business and sport principles.

 

The acceptable target of 80% of the students will average at least 100pts out of 120pts or higher cumulative on the risk management plan rubric.

 

9 8 88%

Exceeded Expectation

 

 

SLO 2 – Design an efficient sport-marketing plan as it relates to a student-generated sport organization.

(Direct) Measure 2: (SPM 5400) Sport Marketing course project designed to assess a student’s ability to design and develop a Sport Marketing plan utilized business and sport principles.

 

The acceptable target of 80% of the students will average at least 90 pts out of 100pts or higher cumulative on the marketing plan rubric.

 

17 16 94%

Exceeded Expectation

 

SLO 3 – Analyze and evaluate Global Sport Leadership quality within the current culture of sport management.

(Direct) Measure 1: Written assignment from research project in class SPM 5300.

 

The acceptable target of 80% of the students will average 52pts out of 60pts or higher on the writing rubric for content of the paper.

 

14 12 85%

Exceeded Expectation

 

 

 

SLO 4 – Students will effectively apply planning, organization, and leadership skills.

(Direct) Measure 1: SPM 5500 cumulative project on creating a sporting event.

 

The acceptable target of 80% of the students will average 52pts out of 60pts or higher on three criteria areas of Planning, Organizing and leading.

 

11 9 81%

Meets expectation

 

 

SLO 5 – Students will demonstrate appropriate APA style and citations.

(Direct) Measure 1: SPM 5100 term project creating a Sport related small-business plan.

 

The acceptable target of 80% of the students will average at least 34pts out of 40pts or higher on APA style/communication and APA citation/reference. 14 12 85%

Exceeded Expectation

 

 

 

Note: If you are using different direct and indirect measures for different degree programs, please replicate the matrix, using one matrix for each program that has different measures. If different programs use the same measures, only one copy of the matrix is needed.

 

Program-Level Operational Effectiveness Goals Matrix

Academic Year 2023-2024

Identify Each Operational Effectiveness Goal and Measurement Tool(s) Identify the Benchmark (e.g., 80% will achieve a rating of 5) Data Summary

Assessment Results:

Does not meet expectation

Meets expectation

Exceeds expectation

Insufficient data

OEG 1 – Demonstrate effectiveness in the classroom.

(Direct) Measure 1: End of course teaching evaluation conducted by the students. Evaluations of each full-time professor is averaged individually and then combined to indicate the departmental average. Students complete end of course evaluation through learning system.

 

Average rating of 3.7 on a 1-4 rating scale.

Fall 2023 – Full-time

Dr. Ross

  • SPM 3500 – 3.8
  • SPM 4900 – 3.9
  • SPM 4050 – 3.8
  • SPM 3120 ONLH – 4.0
  • SPM 3500 ONLH – 4.0
  • SPM 4900 ONLH – 3.7

 

Dr. Hooper

  • SPM 5200 ONLH – 3.7
  • SPM 3650 ONLH – 4.0
  • SPM 5300 ONLH – 4.0
  • SPM 5400 ONLH – 3.7

 

Dr. Durden

  • SPM 3800- 3.8
  • SPM 4100 – 4.0
  • SPM 1500FR – 3.7
  • SPM 1500 ONLH – 4.0

 

Dr. Conkle/p>

  • SPM 3650- 3.7
  • SPM 1500 – 3.8
  • SPM 4700 – 3.8
  • SPM 4700 ONLH – 4.0
  • SPM 3700 ONLH – 3.9
  • Overall, for FT Faculty – 3.86

     

In OEG1, the department of sport management faculty’s end of course evaluations exceeded the ideal benchmark of an average 3.7 rating.

 

 

 

 

(Direct) Measure 2: End of course teaching evaluation conducted by the students. Evaluations of each Adjunct professor is averaged individually and then combined to indicate the departmental average. Students complete end of course evaluation through learning system.

Average rating of 3.7 on a 1-4 rating scale.

 

N/A

 

INSUFFICIENT DATA

 

OEG 2 – Strategically develop strategies and outreach opportunities to communicate and gain new opportunities for students outside of Shorter University.

(Direct)

Measure 1: Develop social media platform for SPM program, students, and potential students.

Social media platform in Instagram, Facebook, and Twitter.

Instagram – N/A followers

Twitter – N/A followers

Facebook – 396 followers

Insufficient data. We are in the process of building social media platforms for the entire College of Business and consolidate all degrees housed within as opposed to each degree being offered independently.

(Indirect) Measure 2: New Internship placements for our students.

 

8 new internship relationships formed.

 

12 new internship relationships were formed.

EXCEEDED EXPECTATIONS

 

OEG 3 – Create opportunities for collaboration between the Sport Management department and Shorter University Athletics to create a professional entertaining game environment for all Athletic Events.

(Direct) Collaboration between athletic department and sport management students.

 

The benchmarks established for this goal are for 4 students to complete an internship with the department of athletics.

 

11 students completed their internship experience within the Department of Athletics at Shorter University.

EXCEEDED EXPECTATIONS

 

 

OEG 4 – Effectively promote the Sport Management program and discipline through professional development opportunities such as journal publications and/or state and national presentations.

(Indirect) Each faculty member will have at least one journal publication accepted and published in the academic year.

 

The benchmark for this goal is that all three full-time faculty members will have at least 1 journal publication.

 

DR. Ross – 10

Dr. Ross – 4

Dr. Durden – 3

Dr. Conkle – 0

Does not meet expectation

 

 

(Direct) SPM Faculty attendance and participation at Sport Management Conferences.

 

Attend and Present at 1 Sport Management conference.

 

Conferences attended/ Presentations conducted

 

Dr. Hooper – 2/4

Dr. Ross – 4/7

Dr. Durden – 4/4

Dr. Conkle – 1/3

Exceeded Expectations

 

OEG 5 – Initiate innovative recruitment strategies to increase sport management majors for the following academic year.

(Direct) Increase the number of traditional Sport Management enrolled majors.

 

Increase Traditional Sport Management Majors by 5%

Spring 2022: 120

Spring 2023: 136

Spring 2024:

140 majors

Does not meet expectations

(Direct) Increase the number of online Sport Management enrolled Majors (BBA & MBA).

 

Increase Online Sport Management Majors by 5%

Spring 2023

Spring 2024

BBA SPM Online

2023: 18

2024: 22

 

MBA SPM Online

2023: 25

2024: 23

Meets Expectations.

 

Specifically, BBA Online exceeds expectation while MBA Online does not meet expectation.

 

Note: You are not required to have five OEGs – you may have more or fewer.

 

Required Narrative: Close the loop and explain why you met, exceeded or did not meet any expectations. Explain why there was insufficient data (if applicable). Discuss what you may do differently next year or any corrective action you will take.

 

OEG1:

o    We will continue practicing excellence in the classroom as full-time faculty of our SPM program. Our students appreciate the design and intentionality of our classes throughout the program. This is evident and reinforced throughout the majority of the evaluations completed at the end of every course. In regard to the insufficient data recorded for adjunct professors end of course evaluations, we were able to add another full-time faculty member to our department this past year, and because of this addition we did not require the assistance of adjunct faculty throughout this academic year. We will continue to monitor this as the program continues to grow in enrollment and the need for additional adjunct assistance becomes necessary again.

OEG2:

o    Building upon previous academic years, we have continued to be creative and innovative in the way we develop partnerships and opportunities for our students. We have brought in multiple guest speakers ranging from recreation to professional based industry professionals for our students to network and gain invaluable insight into the sports world. We will continue to grow our presence in the local and surrounding region to ensure our students have volunteer and internship opportunities readily available. A focus on finding the most pertinent and valuable internship for each student will be a key priority of our staff as we continue to build these partnerships specifically for each student. We successfully worked Holiday Hoopsgiving in Atlanta, Georgia for the third consecutive year along with taking part in other experiential learning opportunities such as the Coach Wooden Citizen Cup and various other community and regional events. We also instituted and successfully began a Global Experience trip that allowed six students to travel to Ghana and teach business principles to Ghanaian business owners throughout the country. This was done in partnership with Global Servants. In regard to our social media initiative, we have decided to consolidate our presence to best highlight the entire College of Business and not each degree program. We have begun this campaign by building our Facebook profile and plan to release other social media profiles on other platforms throughout the upcoming academic year. Additionally, we were able to expand our internship opportunities for students by engaging in 12 new internship opportunities.

OEG3:

o    We successfully maintained and expanded a closer relationship with our athletics department which directly aligns with our internship and volunteer/experiential learning goals for the benefit of both programs and all students involved. Dr. Ross and Dr. Conkle implemented an experiential learning opportunity in which two of the program’s courses were mandated to work various events and home games as organized by the Shorter University Athletics’ Department. Between these opportunities and the internships solidified between both parties, students were able to receive valuable information and better understand both event and facility management components while adding to their resumes. Although this past year displayed a record 11 students completing their internship within Shorter University Athletics’ Department, we aim to strengthen and continue to expand this relationship and become even more involved next academic year.

OEG4:

o    Dr. Ross, Dr. Hooper, and Dr. Durden will continue to establish a presence in the community and scholarly field with journal publications. Dr. Ross, Dr. Hooper, and Dr. Durden will continue publishing and presenting within their areas of focus. All full-time faculty will attend conferences on a yearly basis. Our newest faculty addition, Professor Bean, will also attend conferences throughout the academic year and plans to identify and seek out opportunities for publications as he begins his doctoral degree. As a collective, we will strive to continue to seek our professional development for the benefit of our students and program as a whole. These opportunities allow us to stay current within our field and offer unique opportunities for the benefit of all involved.

OEG5:

o    Our traditional SPM program remains the strongest degree (numbers wise and accolades) for the College of Business. SPM is the largest major at Shorter University. We will continue to strengthen the traditional program with innovative offerings and student recruitment.

o    While we did not meet our target goal for increasing traditional student enrollment within the program (fell short by three students), we did show an increase from the previous year. We will continue our marketing efforts and work alongside our admissions department to continue to increase enrollment within our degree offerings.

o    Our online BBA degree exceeded our growth goals for student enrollment while our MBA program did not meet expectations for this academic year. We continue to seek out new marketing tactics and promote the program/degree benefits to those who are desiring to pursue their MBA for future benefit. We will continue to provide marketing materials and additional information to various organizations, outlets, and our admissions department while we further navigate the most effective course of action.

 

 

PROGRAM INFORMATION PROFILE

This profile offers information about the program in the context of its mission, basic purpose and key features.

 

Name of Institution:                                     Shorter University                                                       

Program/Specialized Accreditor(s):        Commission on Sport Management Accreditation (COSMA)     

Institutional Accreditor:            Southern Association of Colleges and Schools (SACS)                          

Date of Next Comprehensive Program Accreditation Review:     ’27-’28 academic year                         

Date of Next Comprehensive Institutional Accreditation Review:            ’30-’31 (10-year reaffirmation) 

URL where accreditation status is stated: https://www.shorter.edu/accreditations/#:~:text=Shorter%20University%20is%20accredited%20by,%2C%20baccalaureate%2C%20and%20master’s%20degrees.

Indicators of Effectiveness with Undergraduates [As Determined by the Program]

  1. Graduation Year: _2023__ # of Graduates: 35 Graduation Rate:   100%     
  2. Average Time to Degree: 4-Year Degree: __4yrs___ 5-year Degree __5yrs_____
  3. Annual Transfer Activity (into Program): Year: __2023___

# of Transfers: __23___   Transfer Rate: __35%___

  1. Graduates Entering Graduate School: Year: ___2023__

# of Graduates: __35___ # Entering Graduate School: ___11__

  1. Job Placement (if appropriate): Year: _____

# of Graduates: _____      # Employed: _____

 

Form developed by the Council for Higher Education Accreditation. © updated 2020

 

Meet Our Faculty

Dr. Heath Hooper
Dean of College of Business and Professor of Sport Management
Dr. Michael Ross, PhD
Chair of the Department of Sport Management and Associate Professor of Sport Management
Dr. Kyle Conkle
Assistant Professor of Sport Management
Dr. Marty Durden
Assistant Professor of Sports Management
Dr. Reginald Overton
Adjunct Professor of Sports Management