Sport Management – Shorter University

SPORT MANAGEMENT

Ledbetter College of Business

Conquer the World of Sports

Degrees

Associate of Science in Sport Management

Sport Management Concentration  (18 hours)
  • Business Computer Application
3
  • Intro to Sport Management
3
  • Contemporary Issues in Sport
3
  • Olympic Games
3
  • Sport Psychology
3
  • Sport Coaching
3
Minimum Semester Hours in degree 60

View Complete Degree Completion Sheet

Bachelor of Business Administration in Sport Management (Traditional)

Foundations of Business (39 hours)
Majors Courses (48 hours)
  • Introduction to Sport Management
3
  • Sport Mgmt. Contemporary Issues
3
  • International Sport
3
  • Sport Psychology
3
  • Sport Coaching
3
  • Sport Marketing
3
  • Social Media in Sport
3
  • Sport Administration
3
  • Sport Governance
3
  • Leadership in Sport
3
  • Event & Facility Management
3
  • Internship
12
  • Senior Capstone Course
3
Minimum Semester Hours in Degree 122

View Complete Degree Completion Sheet

Bachelor of Business Administration in Sport Management (Online)

Foundations of Business (39 hours)
Majors Courses (36 hours)
  • Introduction to Sport Management
3
  • Sport Mgmt. Contemporary Issues
3
  • International Sport
3
  • Sport Psychology
3
  • Sport Coaching
3
  • Sport Marketing
3
  • Social Media in Sport
3
  • Sport Administration
3
  • Sport Governance
3
  • Leadership in Sport
3
  • Event & Facility Management
3
  • Senior Capstone Course
3
General Electives (11 hours)
Minimum Semester Hours in Degree 120

View Complete Degree Completion Sheet

Master of Business Administration in Sport Management

Master of Business Administration in Sport Management (30 hours)
  • 5600 Managerial Accounting
3
  • BUS 5250 Business Analytics and Research Methods
3
  • ECO 5500 Managerial Economics
3
  • SPM 5100 Business of Sport
3
  • SPM 5200 Risk Management in Sport
3
  • SPM 5300 Leadership & Administration in Sport
3
  • SPM 5400 Sport Marketing
3
  • SPM 5500 Sport Operations & Event Management
3
Choose 2 from the following:
  • MKT 6920 Marketing Management
3
  • BUS 6750 International Business Management
3
  • SPM 5900 Business Internship
3

View Complete Degree Completion Sheet

The Commission on Sport Management Accreditation (COSMA) is a specialized accrediting body whose purpose is to promote and recognize excellence in sport management education worldwide in colleges and universities at the baccalaureate and graduate levels.

The Hawks Sports Society is a student led organization that encourages and creates network and volunteer opportunities to prepare students for their career paths post-graduation. We encourage students to be involved in the local community, by giving back to those who uplift us. Through this organization, we are confident that students will be prepared for their next chapter in life.  Hawks support Hawks!

Executive Board
Bradley Kirk Jackie O’Reilly
Kendale Chambers Jr. Alexis Sewell
Tim Finlayson
Recent Events

A Shorter University education means you’ll graduate with a degree and a resume.

Whether you pursue graduate school, or embark on your career after graduation, we believe that your time at Shorter will prepare you for the next step. Take a look at what our graduates have been up to lately

INTERNSHIPS

  • USA South Conference Commissioner
  • Rome Braves
  • The Intern Group – Melbourne, Australia
  • YMCA
  • Atlanta Hawks
  • State Farm Arena
  • Atlanta Falcons
  • FedEx Forum
  • Memphis Grizzlies
  • Elite Sport Advising
  • Boys and Girls Club
  • Recreation Departments – Nationwide
  • Rome-Floyd Youth Council
  • NASCAR 
  • Georgia Sports
  • Rome Tennis Center 
  • Atl United 

ALUMNI EMPLOYMENT

  • Event Manager – Atlanta Hawks & State Farm Arena
  • Head Coach – Point University Athletics
  • Operations Manager – Rome Braves
  • Assistant Football Coach – Wingate University
  • Team Operations – Western Kentucky University
  • Youth Foundation Program Manager – PGA of America
  • Event Manager – Memphis Grizzlies/FedEx Forum
  • Consultant – UGA Small Business Development

Student Opportunities

Our students gain valuable experience working, interning, and volunteering on many significant service-learning projects for local and community agencies. We utilize many guest lecturers from sport business organizations each semester to speak with our students about how to excel as a business professional in the sport industry.

Our students have and continue to work with organizations and in rolls such as YMCA, player personnel, business operations, venue and stadium management, account executive, customer service, game operations, sports marketing, merchandise manager, group and ticket sales, sponsorship, event planning and community relations

Mission:

The Department of Sport Management is built upon sound business principles and is committed to the relationship between sport and business.  Through undergraduate and graduate instruction, accompanied by experiential learning avenues, the program engages and prepares future Christian leaders for a diverse and professional industry.

Program Advantages

  • Finish in Four – The Shorter Way to 2 Degrees – click here to learn more
  • Lecture Series – We host once a semester a College of Business Lecture Series where a high profiled industry professional speaks to the student body, particularly Juniors and Seniors on career advice and interview/resume techniques.
  • Job Fair – Each Spring Semester we host 50+ businesses ready to recruit and hire our students. This has proven beneficial for students in making meaningful connections and job placement. We bring in the jobs!
  • Kickoff Event – Hosted every Fall Semester in September the College of Business invites all students to take part in a night of fun with free food – pizza, chick-fil-a, the sweet bar, sandwiches etc. As well as games, door prizes, raffle and giveaways.  We introduce our faculty, The Hawks Sports Society, and invite alumni as guest speakers.
  • Career Development Panel – Each spring we host a panel of industry professionals to speak directly to the students regarding the knowledge, skills, and competencies needed to have successful careers.  The insiders view give tips on resume buildingsales skillsnetworking, and professional written and oral communication are just a few of the topics covered.

Operational Effectiveness Measures

OEG1:

  • Continue practicing excellence in the classroom as full-time faculty and adjunct faculty of SPM. Our students appreciate the design of our classes and program. It is evident in the evaluations completed at the end of every course.

OEG2:

  • For the 2020-2021 academic year, we have to become creative and innovative in the way we develop partnerships and opportunities for our students. We may need to begin looking more at virtual internships and opportunities for our students. If students are unable to complete internships, we do have an alternative plan that would allow students to complete a variety of assignments and exercises that still applies to practical application and networking preparation.

OEG3:

  • A new Athletic Director has been hired for the 2020-2021 academic year. We will establish a relationship with him and have our SPM students heavily involved within the athletic department (Internship and volunteer experiences).

OEG4:

  • Dr. Natale has successfully completed his doctoral degree. Professor Ross will be ABD by May 2021, and Dr. Hooper will continue to make a presence in the community and scholarly field with journal publications. Both Dr. Natale and Professor Ross will begin publishing more within their areas of focus.

OEG5:

  • Our traditional SPM program remains the strongest degree (numbers wise and accolades) for the College of Business. Secondly, SPM is the largest major at Shorter University. We will continue to strengthen the traditional program with innovative offerings and student recruitment.
  • MBA-SPM – we have developed the direct enrollment program which will begin Fall 2019. We will reach out to all undergraduate sport management programs in the United States that DO NOT offer a sport management/administration/leadership type graduate degree. It will be an opportunity for us to showcase Shorter and recruit.
  • Due to COVID-19 restricting Spring 2020 athletic competition, the NCAA has allocated an extra year of eligibility for all Spring sport athletes in which many of these students have chosen to continue at shorter in the MBA SPM program.
  • BBA SPM Online numbers – We will need to create a focus and marketing campaign for how we can grow these numbers, the influx of online learning should benefit these numbers within the next academic year.

Program-Level Student Learning Outcomes

BBA SPM TRADITIONAL

  • SLO1: The benchmark for effective writing was not met in SPM 3000. As a result, we need to take a strong focus into the SPM 1500, Introductory course, implementing successful writing techniques and better preparing students to be stronger writers in all SPM courses.
  • SLO2: The benchmark for presentations in SPM 1500 was met which indicates we are giving strong instruction and encouragement to our students in their efforts at public speaking.
  • SLO3: Continue improvement in soft skills and communicative areas in which students develop stronger skills outside of the classroom. It will be appropriate for us to do mock interviews with the students prior to interviewing outside individuals.
  • SLO4: Improved this outcome from a general sense into a focus on professionalism and communication skills. With SLO3 and SLO4 we will work on improving these skills for our students.
  • SLO5: Servant leadership ties back into the mission of our university and allows the students to demonstrate the qualities and testaments out into the community by giving back through an engagement exercise.  

 

BBA SPM ONLINE

  • SLO1: Students did not meet the benchmark of SLO1 in which professional communication was established within an athletic department. Prior to this assignment, the instructor will implement communication techniques and exercises to complete that will assist in the overall completion of the assignment.
  • SLO2: A stronger focus on critical thinking skills will be encouraged at the beginning of this class and students will have individual exercises leading up the philosophy paper that will assist in developing a more profound approach implementing these skills.
  • SLO3: Continue working towards this benchmark as it was at 88%, 2% shy of the benchmark.
  • SLO4: This assignment was updated along with the rubric being implemented. The instructor will spend more time reviewing the expectations of this assignment and rubric.
  • SLO5: Measure that ties back into the course evaluation on how the instructor did implementing Faith into the classroom. (Direct) Encouragement and possible bonus points for completing the end of the course survey.

MBA

  • SLO1: Students were able to meet the benchmark. We will continue to encourage excellence and applicable scenarios into the risk management plan. With COVID-19 now being among us, it will be easy to implement into this assignment and scenarios.
  • SLO2: Students excelled at developing the sport marketing plan. We will continue to strengthen the expectations and encourage excellence for this assignment.
  • SLO3: As we discussed during our site visit, we lack diversity within our program with what we offer. Since, we have developed an international sport course as well as developed innovative exercises within undergraduate course to highlight our diversity amongst the student body. This will carry over into the MBA program in which students will be notified of these events and opportunities.
  • SLO4: This SLO is specific to three important pieces of success, planning, organizing and leading. This assignment specifically prepares students to create their own sporting event. We have heard from students that have utilized their assignment for this course in their career.
  • SLO5: APA style has been implemented for all SPM courses. This assessment SLO is a way for us to measure how we are doing and what we need to improve on. The benchmark was exceeded which indicates we have been successful in implementing this tool across all courses and programs.

Meet Our Faculty

Dr. Heath Hooper
Dean of College of Business and Associate Professor of Sport Management
Dr. Micah Natale
Chair of the Department of Sport Management and Assistant Professor of Sport Management
Dr. Lauren Duplantis
Visiting Professor of Sport Management
Dr. Tom Hart
USA South Commissioner
Mr. Michael Ross, MS
Assistant Professor of Sport Management