Mission:

The Department of Sport Management is built upon sound business principles and is committed to the relationship between sport and business.  Through undergraduate and graduate instruction, accompanied by experiential learning avenues, the program engages and prepares future Christian leaders for a diverse and professional industry.

Associate of Science in Sport Management

Sport Management Concentration (18 hours)
  • Business Computer Application
3
  • Intro to Sport Management
3
  • Contemporary Issues in Sport
3
  • Olympic Games
3
  • Sport Psychology
3
  • Sport Coaching
3
Minimum Semester Hours in degree60

View Complete Degree Completion Sheet

Bachelor of Business Administration in Sport Management (Traditional)

Foundations of Business(30 hours)
  • Microeconomics—Foundations
3
  • Principles of Financial Accounting
3
  • Principles of Managerial Accounting
3
  • Business Computer Applications
3
  • Business Finance
3
  • Business Communication
3
  • Statistics for Business/Economics
3
  • Macroeconomics
3
  • Principles of Management
3
  • Principles of Marketing
3
  • Introduction to Sport Management
3
Majors Courses(36 hours)
  • Legal Aspects of Sport
3
  • Internship
12
  • Leadership in Sport
3
  • Ethics in Sport
3
  • Event & Facility Management
3
Choose 4 of the following courses:12
  • Contemporary Issues in Sport
  • The Olympic Games
  • Sport Psychology
  • Sport Finance
  • Sport Economics
  • Sport Coaching
  • Sport Marketing
  • Social Media in Sport
  • Sport Administration
  • Sport Management Practicum
(1-3 hrs)
  • Special Topics
*Every student majoring in Sport Management is required to take a minor (18 semester hours)
Minimum Semester Hours in Degree122

 

View Complete Degree Completion Sheet

Bachelor of Business Administration in Sport Management (Online)

Foundations of Business(30 hours)
  • Microeconomics—Foundations
3
  • Principles of Financial Accounting
3
  • Principles of Managerial Accounting
3
  • Business Computer Applications
3
  • Business Finance
3
  • Business Communication
3
  • Statistics for Business/Economics
3
  • Macroeconomics
3
  • Principles of Management
3
  • Principles of Marketing
3
  • Introduction to Sport Management
3
Majors Courses(36 hours)
  • Legal Aspects of Sport
3
  • Internship
3
  • Leadership in Sport
3
  • Ethics in Sport
3
  • Event and Facility Management 3
3
Choose 7 of the following: 2121
  • Contemporary Issues in Sport
  • Olympic Games
  • Sport Psychology
  • Sport Finance
  • Sport Coaching
  • Sport Marketing
  • Social Media in Sport
  • Sport Administration
  • Sport Management Practicum
(1-3 hrs)
  • Special Topics
Choose 4 of the following courses:12
  • Contemporary Issues in Sport
  • The Olympic Games
  • Sport Psychology
  • Sport Finance
  • Sport Economics
  • Sport Coaching
  • Sport Marketing
  • Social Media in Sport
  • Sport Administration
  • Sport Management Practicum
(1-3 hrs)
  • Special Topics
*Every student majoring in Sport Management is required to take a minor (18 semester hours)
Minimum Semester Hours in Degree123

View Complete Degree Completion Sheet

Master of Business Administration in Sport Management

Master of Business Administration in Sport Management(30 hours)
  • 5600 Managerial Accounting
3
  • BUS 5250 Business Analytics and Research Methods
3
  • ECO 5500 Managerial Economics
3
  • SPM 5100 Business of Sport
3
  • SPM 5200 Risk Management in Sport
3
  • SPM 5300 Leadership & Administration in Sport
3
  • SPM 5400 Sport Marketing
3
  • SPM 5500 Sport Operations & Event Management
3
Choose 2 from the following:
  • MKT 6920 Marketing Management
3
  • BUS 6750 International Business Management
3
  • SPM 5900 Business Internship
3

View Complete Degree Completion Sheet

Finish in 4 Campaign

Get Your Undergraduate Degree to Master’s Degree in 4 years!

More information

Minors

Minors (18 hours required, student chooses one)

  • Management
  • Marketing
  • Sport Management
  • General Business
  • Accounting
  • Economics

A Shorter University education means you’ll graduate with a degree and a resume.

Whether you pursue graduate school, or embark on your career after graduation, we believe that your time at Shorter will prepare you for the next step. Take a look at what our graduates have been up to lately

INTERNSHIPS

  • USA South Conference Commissioner
  • Rome Braves
  • The Intern Group – Melbourne, Australia
  • YMCA
  • Atlanta Hawks
  • State Farm Arena
  • Atlanta Falcons
  • FedEx Forum
  • Memphis Grizzlies
  • Elite Sport Advising
  • Boys and Girls Club
  • Recreation Departments – Nationwide

ALUMNI EMPLOYMENT

  • Event Manager – Atlanta Hawks & State Farm Arena
  • Head Coach – Point University Athletics
  • Operations Manager – Rome Braves
  • Assistant Football Coach – Wingate University
  • Team Operations – Western Kentucky University
  • Youth Foundation Program Manager – PGA of America
  • Event Manager – Memphis Grizzlies/FedEx Forum
  • Consultant – UGA Small Business Development

Student Opportunities

Our students gain valuable experience working, interning, and volunteering on many significant service-learning projects for local and community agencies. We utilize many guest lecturers from sport business organizations each semester to speak with our students about how to excel as a business professional in the sport industry.

Our students have and continue to work with organizations and in rolls such as YMCA, player personnel, business operations, venue and stadium management, account executive, customer service, game operations, sports marketing, merchandise manager, group and ticket sales, sponsorship, event planning and community relations

Program Advantages

The following sport management degree program(s) has been granted Candidacy Status by the Commission on Sport Management Accreditation (COSMA), located in Fort Collins, CO, USA:

 

  • Bachelor of Business Administration Sport Management (Traditional & Online)
  • Master of Business Administration with a Concentration in Sport Management

The Commission on Sport Management Accreditation (COSMA) is a specialized accrediting body whose purpose is to promote and recognize excellence in sport management education worldwide in colleges and universities at the baccalaureate and graduate levels.

2018-2019 Operational Effectiveness Measures

  • As a Sport Management departmental Faculty, demonstrate effectiveness in the classroom based on end of course evaluations.
  • Strategically develop strategies and outreach opportunities to communicate and gain new opportunities for students outside of Shorter University.
  • Create opportunities for collaboration between the Sport Management department and Shorter University Athletics to create a professional entertaining game environment for all Athletic Events.
  • Effectively promote the Sport Management program and discipline through professional development opportunities such as journal publications and/or state and national presentations.
  • Develop and implement communication strategies for current traditional and online students.
  • Initiate innovative recruitment strategies to increase sport management majors for the following academic year.

2018-2019 Program-Level Student Learning Outcomes

PART A) Sport Management Undergraduate Program

  • Demonstrate effective writing as it relates to topics associated with the current culture of sport management principles.
  • Demonstrate professional oral presentations based on various topics within the Sport Management curriculum.
  • Apply classroom skills and knowledge into an experiential learning situation in which students are expected to complete experiential learning activities.
  • Practice application of leadership skills based on principles of leadership responsibilities.
  • Exhibit and apply appropriate moral and ethical standards as it relates to sport management principles.

PART B) Sport Management Graduate Program

  • Demonstrate effective risk management strategic planning as a business and sport administrator.
  • Design an efficient sport-marketing plan as it relates to a student-generated sport organization.
  • Demonstrate effective writing on a graduate level, as it relates to topics associated with the current culture of sport management principles.
  • Effectively apply sport management theory and best practices within a sport organization.
  • Employ APA style guidelines in research application and writing.

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Meet Our Faculty

Dr. Heath Hooper
Dean of College of Business and Associate Professor of Sport Management
Mr. Micah Natale, MSS
Chair of the Department of Sport Management and Assistant Professor of Sport Management
Dr. Tom Hart
USA South Commissioner
Dr. Peter Jordan, JD
Tenured Professor of Management
Mr. Michael Ross, MS
Assistant Professor of Sport Management