Sport Management – Shorter University

SPORT MANAGEMENT

Ledbetter College of Business

Conquer the World of Sports

Degrees

Associate of Science in Sport Management

Sport Management Concentration  (18 hours)
  • Business Computer Application
3
  • Intro to Sport Management
3
  • Contemporary Issues in Sport
3
  • Olympic Games
3
  • Sport Psychology
3
  • Sport Coaching
3
Minimum Semester Hours in degree 60

View Complete Degree Completion Sheet

Bachelor of Business Administration in Sport Management (Traditional)

Foundations of Business (39 hours)
Majors Courses (48 hours)
  • Introduction to Sport Management
3
  • Sport Mgmt. Contemporary Issues
3
  • International Sport
3
  • Sport Psychology
3
  • Sport Coaching
3
  • Sport Marketing
3
  • Social Media in Sport
3
  • Sport Administration
3
  • Sport Governance
3
  • Leadership in Sport
3
  • Event & Facility Management
3
  • Internship
12
  • Senior Capstone Course
3
Minimum Semester Hours in Degree 122

View Complete Degree Completion Sheet

Bachelor of Business Administration in Sport Management (Online)

Foundations of Business (39 hours)
Majors Courses (36 hours)
  • Introduction to Sport Management
3
  • Sport Mgmt. Contemporary Issues
3
  • International Sport
3
  • Sport Psychology
3
  • Sport Coaching
3
  • Sport Marketing
3
  • Social Media in Sport
3
  • Sport Administration
3
  • Sport Governance
3
  • Leadership in Sport
3
  • Event & Facility Management
3
  • Senior Capstone Course
3
General Electives (11 hours)
Minimum Semester Hours in Degree 120

View Complete Degree Completion Sheet

Master of Business Administration in Sport Management

Master of Business Administration in Sport Management (30 hours)
  • 5600 Managerial Accounting
3
  • BUS 5250 Business Analytics and Research Methods
3
  • ECO 5500 Managerial Economics
3
  • SPM 5100 Business of Sport
3
  • SPM 5200 Risk Management in Sport
3
  • SPM 5300 Leadership & Administration in Sport
3
  • SPM 5400 Sport Marketing
3
  • SPM 5500 Sport Operations & Event Management
3
Choose 2 from the following:
  • MKT 6920 Marketing Management
3
  • BUS 6750 International Business Management
3
  • SPM 5900 Business Internship
3

View Complete Degree Completion Sheet

The sport management degree programs at Shorter University have received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management programs in the following degrees are accredited by COSMA:
  • Bachelor of Business Administration in Sport Management
  • Bachelor of Business Administration in Sport Management (Online)
  • Master of Business Administration with concentration in Sport Management

The Hawks Sports Society is a student led organization that encourages and creates network and volunteer opportunities to prepare students for their career paths post-graduation. We encourage students to be involved in the local community, by giving back to those who uplift us. Through this organization, we are confident that students will be prepared for their next chapter in life.  Hawks support Hawks!

Executive Board
Bradley Kirk Jackie O’Reilly
Kendale Chambers Jr. Alexis Sewell
Tim Finlayson Harlie Barker
Recent Events

A Shorter University education means you’ll graduate with a degree and a resume.

Whether you pursue graduate school, or embark on your career after graduation, we believe that your time at Shorter will prepare you for the next step. Take a look at what our graduates have been up to lately

INTERNSHIPS

  • USA South Conference Commissioner
  • Rome Braves
  • The Intern Group – Melbourne, Australia
  • YMCA
  • Atlanta Hawks
  • State Farm Arena
  • Atlanta Falcons
  • FedEx Forum
  • Memphis Grizzlies
  • Elite Sport Advising
  • Boys and Girls Club
  • Recreation Departments – Nationwide
  • Rome-Floyd Youth Council
  • NASCAR 
  • Georgia Sports
  • Rome Tennis Center 
  • Atl United 

ALUMNI EMPLOYMENT

  • Event Manager – Atlanta Hawks & State Farm Arena
  • Head Coach – Point University Athletics
  • Operations Manager – Rome Braves
  • Assistant Football Coach – Wingate University
  • Team Operations – Western Kentucky University
  • Youth Foundation Program Manager – PGA of America
  • Event Manager – Memphis Grizzlies/FedEx Forum
  • Consultant – UGA Small Business Development

Student Opportunities

Our students gain valuable experience working, interning, and volunteering on many significant service-learning projects for local and community agencies. We utilize many guest lecturers from sport business organizations each semester to speak with our students about how to excel as a business professional in the sport industry.

Our students have and continue to work with organizations and in rolls such as YMCA, player personnel, business operations, venue and stadium management, account executive, customer service, game operations, sports marketing, merchandise manager, group and ticket sales, sponsorship, event planning and community relations

Mission:

The Department of Sport Management is built upon sound business principles and is committed to the relationship between sport and business.  Through undergraduate and graduate instruction, accompanied by experiential learning avenues, the program engages and prepares future Christian leaders for a diverse and professional industry.

Program Advantages

  • Finish in Four – The Shorter Way to 2 Degrees – click here to learn more
  • Lecture Series – We host once a semester a College of Business Lecture Series where a high profiled industry professional speaks to the student body, particularly Juniors and Seniors on career advice and interview/resume techniques.
  • Job Fair – Each Spring Semester we host 50+ businesses ready to recruit and hire our students. This has proven beneficial for students in making meaningful connections and job placement. We bring in the jobs!
  • Kickoff Event – Hosted every Fall Semester in September the College of Business invites all students to take part in a night of fun with free food – pizza, chick-fil-a, the sweet bar, sandwiches etc. As well as games, door prizes, raffle and giveaways.  We introduce our faculty, The Hawks Sports Society, and invite alumni as guest speakers.
  • Career Development Panel – Each spring we host a panel of industry professionals to speak directly to the students regarding the knowledge, skills, and competencies needed to have successful careers.  The insiders view give tips on resume buildingsales skillsnetworking, and professional written and oral communication are just a few of the topics covered.

Program-Level Student Learning Outcomes

Student Learning Outcomes (SLOs)

BBA SPM, Traditional

  • SLO 1: Demonstrate effective writing as it relates to topics associated within the history of sport culture and profound influences over the years.
  • SLO 2: Demonstrate professional oral presentation skills based on a sport management presentation that encompasses sport marketing research of a company.
  • SLO 3: Apply interview skills and communication into an experiential learning situation in which students are expected to interview a sport professional in an outside setting.
  • SLO 4: Students will demonstrate effective professionalism and communication skills
  • SLO 5: Students will exhibit and apply servant leadership qualities of leadership opportunities and reflection.

BBA SPM, Online

  • SLO 1: Demonstrate professional communication through the development of a social media plan within an athletic departmental setting.
  • SLO 2: Apply critical thinking skills in developing a personal coaching philosophy.
  • SLO 3: Practice application of diversity based on principles of leadership responsibilities.
  • SLO4: Development of research and effectiveness with the creation of a Rome Braves research survey for customer satisfaction.
  • SLO 5: Application of Integration of Faith into the classroom by the sport management professor based on end of course evaluation survey.

MBA SPM, Online

  • SLO 1: Demonstrate effective risk management strategic planning as a business and sport administrator.
  • SLO 2: Design an efficient sport-marketing plan as it relates to a student-generated sport organization.
  • SLO 3: Analyze and evaluate Global Sport Leadership quality within the current culture of sport management.
  • SLO 4: Students will effectively apply planning, organization, and leadership skills.
  • SLO 5: Students will demonstrate appropriate APA style and citations.

Operational Effectiveness Measures

Operational Effectiveness Goals (OEGs)

  • OEG 1: Demonstrate effectiveness in the classroom.
  • OEG 2: Strategically develop strategies and outreach opportunities to communicate and gain new opportunities for students outside of Shorter University.
  • OEG 3: Create opportunities for collaboration between the Sport Management department and Shorter University Athletics to create a professional entertaining game environment for all Athletic Events.
  • OEG 4: Effectively promote the Sport Management program and discipline through professional development opportunities such as journal publications and/or state and national presentations.
  • OEG 5: Initiate innovative recruitment strategies to increase sport management majors for the following academic year.
The sport management degree programs at Shorter University have received specialized accreditation through the Commission on Sport Management Accreditation (COSMA) located in Fort Collins, Colorado, USA. The sport management programs in the following degrees are accredited by COSMA:
  • Bachelor of Business Administration in Sport Management
  • Bachelor of Business Administration in Sport Management (Online)
  • Master of Business Administration with concentration in Sport Management

Program-Level Student Learning Outcomes

Student Learning Outcomes (SLOs)

BBA SPM, Traditional

  • SLO 1: Demonstrate effective writing as it relates to topics associated within the history of sport culture and profound influences over the years.
  • SLO 2: Demonstrate professional oral presentation skills based on a sport management presentation that encompasses sport marketing research of a company.
  • SLO 3: Apply interview skills and communication into an experiential learning situation in which students are expected to interview a sport professional in an outside setting.
  • SLO 4: Students will demonstrate effective professionalism and communication skills
  • SLO 5: Students will exhibit and apply servant leadership qualities of leadership opportunities and reflection.

BBA SPM, Online

  • SLO 1: Demonstrate professional communication through the development of a social media plan within an athletic departmental setting.
  • SLO 2: Apply critical thinking skills in developing a personal coaching philosophy.
  • SLO 3: Practice application of diversity based on principles of leadership responsibilities.
  • SLO4: Development of research and effectiveness with the creation of a Rome Braves research survey for customer satisfaction.
  • SLO 5: Application of Integration of Faith into the classroom by the sport management professor based on end of course evaluation survey.

MBA SPM, Online

  • SLO 1: Demonstrate effective risk management strategic planning as a business and sport administrator.
  • SLO 2: Design an efficient sport-marketing plan as it relates to a student-generated sport organization.
  • SLO 3: Analyze and evaluate Global Sport Leadership quality within the current culture of sport management.
  • SLO 4: Students will effectively apply planning, organization, and leadership skills.
  • SLO 5: Students will demonstrate appropriate APA style and citations.

Operational Effectiveness Measures

Operational Effectiveness Goals (OEGs)

  • OEG 1: Demonstrate effectiveness in the classroom.
  • OEG 2: Strategically develop strategies and outreach opportunities to communicate and gain new opportunities for students outside of Shorter University.
  • OEG 3: Create opportunities for collaboration between the Sport Management department and Shorter University Athletics to create a professional entertaining game environment for all Athletic Events.
  • OEG 4: Effectively promote the Sport Management program and discipline through professional development opportunities such as journal publications and/or state and national presentations.
  • OEG 5: Initiate innovative recruitment strategies to increase sport management majors for the following academic year.

Meet Our Faculty

Dr. Heath Hooper
Dean of College of Business and Associate Professor of Sport Management
Mr. Michael Ross, MS
Chair of the Department of Sport Management and Assistant Professor of Sport Management
Mr. Kyle Conkle
Assistant Professor of Sport Management
Dr. Lauren Duplantis
Visiting Professor of Sport Management
Dr. Tom Hart
USA South Commissioner