Rome, Ga. – Shorter University senior communication arts major Cecil Robinson was one of six students selected to take part in the Big Break internship program at Mitchell Communications. Robinson spent a week in March working in the firm’s Fayetteville, Arkansas, office.
While there, he and the other interns developed a campaign strategy for the Red Cross’ Services to the Armed Forces division in Fayetteville to develop a volunteer recruitment campaign and help drive awareness of volunteering at the Fayetteville Veterans Administration Hospital. The strategy suggested ways to incentivize volunteers to be long-term and consistent. The interns ended the week presenting their ideas to the client and were excited to hear that many of their ideas will likely be implemented in the organization’s future communications strategies.
“Being selected for this momentous opportunity was great because it helped to solidify my thoughts on what I want to do in life,” said Robinson. “I had the chance to interact and learn from a group of wonderful professionals who instilled a lot of knowledge into me.”
The Crawfordville, Florida, native will graduate this spring with a Bachelor of Arts in communication studies with a concentration in public relations and advertising. He has been accepted into master’s programs at the University of West Florida and at Syracuse University’s Newhouse School of Public Communications. He plans to pursue a strategic communication degree at West Florida and hopes to one day become the Director of Communications for the White House.
During his undergraduate career, Robinson was a part of the men’s track and field team, a student ambassador, an orientation leader for two summers, a Peer Mentor for two years, and a member of the Student Government Association, Delta Sigma Phi fraternity and Order of Omega, the national Greek honor society. He also served as president of Lambda Pi Eta, the national communication honor society.
“The relationships I have developed during my time here at Shorter have allowed me to flourish in not only my academics, but also in life,” said Robinson. “Since coming to Shorter I have grown tremendously and now have a better understanding of what it is I am called to do.”
Founded in 1873, Shorter University is a Christ-centered, four-year liberal arts university committed to excellence in education. U.S. News & World Report and The Princeton Review annually include Shorter on their lists of best Southeastern Colleges. The university offers traditional bachelor’s degrees in 40 areas of study, online courses and degree programs, undergraduate programs for working adults, associate’s, and master’s programs.