QEP Student Involvement – Shorter University

The QEP Communication Positioning Line Think About It and the communication plan were developed by Shorter University students in Dr. Dana Hall’s COM 4600 Advertising / Public Relations Campaign Strategies Course in Fall 2011.

  • This included a series of student-conducted focus groups with Shorter undergraduate students that were conducted during the fall of 2011 to gather thoughts and opinions regarding the QEP theme and to generate creative thought that led to the positioning line, Think about it.
  • One Focus group student respondent on the importance of critical thinking:
    • “You can look at something one second and know what the answer is, but when you sit there and think about it, you start second-guessing yourself. When you start to critically think about situations, you’ll come up with a more solidified answer. You become more grounded on what you believe.”


Complete student focus group report
Student communication plan and positioning line recommendation


The QEP Festival activities and communication plan are implemented by Shorter University undergraduate students of Dr. Hall’s spring 2012 COM 4300 Public Relations Cases course.

We constantly think. Whether talking with friends, watching television, or writing a paper, we are interpreting the world around us, drawing inferences, making decisions. But how good is our thinking?

“I had never actually thought about what it means to think until I started taking this class.” – Lindsey Holmes

We all can improve our thinking, and it is imperative that we do so. To a significant extent, the quality of our life depends on the quality of our thinking.

“Coming into the semester, I didn’t see much use for a Centered-Christ Critical Thinking class, more specifically for my major. As days turned into weeks and weeks turned into months, I’ve found myself in situations everyday where both intellectual standards and virtues have a big impact on life. Those impacts occurred in anything ranging from classes to simple conversations with friends.” – Tyrik Cooper

Through the class Christ-Centered Critical Thinking, students discover what it means to think critically and learn about the Christian worldview. They then internalize and practice this information by reflecting on and debating ethical issues. Along the way, they develop the skills and habits of a Christ-centered critical thinker.

Before this class, I never really knew what it meant to think from a Christian worldview. Now, before I form an opinion on a matter, I really consider my Christian beliefs. I think about what Christ has done for me and what the Bible says and then think through the matter. Thinking from a Christian worldview has increased my faith and strengthened my beliefs in Christ.” – Lora Bruce