Professional Studies
Course Guides
Professional Studies
DANTES Materials
| COURSE GUIDE FOR COMM 1040, PUBLIC RELATIONS IN FORMAL ORGANIZATIONS Course Topics Public Relations--General PUBLIC RELATIONS - GENERAL Subject Headings Associated with This Topic Use these terms when performing a subject search for books on this topic in the Shorter library catalog or netLibrary: Corporations -- Public relations Public relations -- United States Public relations -- Handbooks, manuals, etc. Books in the Physical Collection The following books may be useful as supplemental reading material for this course. To obtain books from another campus, please submit an intercampus loan form.
Electronic Book The following e-book may be useful as supplemental reading material for this course. Click on the title to be taken directly to the book. Please note that a netLibrary account must be established using a Shorter College Library computer before an e-book can be checked out.
HISTORY OF PUBLIC RELATIONS The following bibliographies, or lists of books, show a sample of the print and electronic books on this subject that the Shorter libraries own. For a full listing, search the Shorter library catalog using the subject headings provided. Subject Headings Associated with This Topic Use these terms when performing a subject search for books on this topic in the Shorter library catalog or netLibrary: Corporations -- Public relations -- United States -- History Public relations firms -- United States -- History Books in the Physical Collection The following books may be useful as supplemental reading material for this course. To obtain books from another campus, please submit an intercampus loan form.
Electronic Books The following e-books may be useful as supplemental reading material for this course. Click on the title to be taken directly to the book. Please note that a netLibrary account must be established using a Shorter College Library computer before an e-book can be checked out.
Journal Articles Search under the subject term “Public relations” and the subject term “History” using the Advanced Search feature in ABI/INFORM Complete*. PUBLIC RELATIONS IN CURRENT NEWS / EVENTS / ISSUES Databases Company News on Call, from PR Newswire. Provides press releases from more than 1,500 companies for the past thirty days, and has an archive that covers the previous three years. Journal Articles Search under the subject term “Public relations” in ProQuest Newspapers*. To narrow the topic, use the advanced search feature to search “Public relations” as a subject term and the name of a company in the “company” field. For example, searching for “Public relations” as a subject term and “Microsoft” in the company field would return articles having to do with public relations at Microsoft. Search under the subject terms “Public relations” or “Public relations—Corporations” in Business Source Premier*. To narrow the topic, use the advanced search feature to search one of the preceding headings as a subject term and the name of a company in the “company entity” field. NOTE: It is possible to limit your search to a specific publication. In ProQuest Newspapers*: click on ”More Search Options” near the bottom of the search interface. The first option to appear is “Publication title.” Click the blue-highlighted text that reads, ”Browse publications” to the right of this option. A window will appear. Click “Show all publications,” and a list of the available publications will come up. Click the “Add to search” button next to the publication you wish to search. In Business Source Premier*, simply type the name of the journal to which you wish to limit your results in the box labeled, “Journal,” located in the green “Refine Search” box directly under the search interface. Where to Find Specific Publications Mentioned in the Syllabus
ETHICS IN PUBLIC RELATIONS The following bibliographies, or lists of books, show a sample of the print and electronic books on this subject that the Shorter libraries own. For a full listing, search the Shorter library catalog using the subject headings provided. Subject Headings Associated with This Topic Use these terms when performing a subject search for books on this topic in the Shorter library catalog or netLibrary: Public Relations -- Moral and ethical aspects Books in the Physical Collection The following books may be useful as supplemental reading material for this course. To obtain books from another campus, please submit an intercampus loan form.
Journal Articles Search under the subject terms “Public relations” and "Ethics" simultaneously in ABI/Inform Complete*. Search under the subject terms “Public relations” and "Ethics" simultaneously in Business Source Premier*. Search under the subject terms “Public relations” and "Ethics" simultaneously in Wilson Business Full Text*. *Part of the Database Offerings in GALILEO, Georgia's Virtual Library. |