Bachelor of Business Administration in Sport Management

Sport Management students and faculty volunteer with Atlanta Falcons' Moms Football Safety Clinic.

Sport Management students and faculty volunteer with Atlanta Falcons’ Moms Football Safety Clinic. Sport Management at Shorter University focuses on the preparation of professionals qualified to manage sport organizations, including private enterprises, government or public employment settings, and commercial ventures.

This program involves students with appropriate coursework and field experience, assisting students in receiving a high level of competence in the Sport Management field. Professional preparation develops capable sport management specialists able to apply creative communication, leadership, and managerial skills in an array of positions in the sport industry. These positions include sales, marketing, public relations, operations, facilities, and event management.

Today the Sport Management field is one of the fastest growing programs in the country. Competition for positions in the Sport Management industry also continues to grow at a similar rate. The quality of professional preparation in the Sport Management program will equip our students to meet this demand.

Career Opportunities

This degree will prepare you for management jobs in any of the many sports leagues around the country and even the world. Some of these jobs include player personnel, business operations, venue and stadium management, account executive, customer service, game operations, sports marketing, merchandise manager, group and ticket sales, sponsorship, event planning and community relations.

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Degree Options

Bachelor of Business Administration (BBA) – Sport Management

Location: Rome, GA                        120 Hour Program             Find out more               Degree Plan

Bachelor of Business Administration (BBA) – Sport Management

Location:  100% Online    120 Hour Program                             Find out more               Degree Plan

Associates of Science  (AS) – Sport Management

Location:  100% Online    60 Hour Program                               Find out more               Degree Plan

Internship Opportunities

The BBA: Sport Management located in Rome requires a 12-hour internship for degree completion.  Online students can complete an optional internship. Over recent years our students have completed successful internships at venues and with organizations such as, Atlanta Falcons, Rome Braves, Daytona Cubs (FL), Jackie Robinson Ballpark (FL), GearSafe Technologies, The University of West Georgia Coliseum, American Legion Baseball League, A2D3 Scoreboards, a multitude of local YMCA’s, parks and recreation authorities, Boys and Girls Clubs, country clubs, fitness facilities, church recreation leagues,  and sport retail businesses.

Prestigious Internship to Take Shorter Sport Management Major Down Under

For more information contact:

Dr. Heath Hooper
Dean, Ledbetter College of Business
Associate Professor of Sport Management
(706) 292-3906

Dr. Laurent Duplantis
Assistant Professor
(706) 292-3902

Dr. Robert Stinchcomb
Chair, Sport Management
(706) 292-3906

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