A Georgia Baptist Institution
The Department of Communication Arts offers you a unique learning experience unlike any other in the region. You will learn to analyze, critically evaluate, and develop skills in important communication practices. You will develop the intellectual resources needed to articulate your own ideas and share them with others. A major in Communication Arts offers you the knowledge and expertise that are essential to becoming a leader in a complex world.
INTRODUCTION TO COMMUNICATION
Major Areas of Study
We offer four distinct areas of concentration for a B.A. or B.S. in Communication Arts:
All communication majors will study:
Advertising and Public Relations
This concentration prepares students for careers in corporate communications, public relations, or advertising. Students will study principles of advertising and public relations, visual communication, and relationship marketing. They will get the chance to use the knowledge and skills sets learned to develop and plan a strategic communication campaign. This program equips our students with technical skills, hands-on experience, and a solid knowledge base of how communication theory is effectively applied in today’s dynamic marketplace.
Students desiring a career in writing and reporting will be interested in our journalism concentration. It is designed to equip our students with the necessary knowledge and skill sets to work in today’s multimedia environment. Areas of study include digital production, writing for the media, copy editing, feature writing, and media management.
Organizational Communication and Leadership
Students interested in sales, promotions, organizational leadership, the ministry, public presentation, or any career path that involves managing and leading people, will benefit from our organizational communication and leadership concentration. They will learn about communication in small groups and teambuilding, nonverbal and intercultural communication, conflict management, and communication in the business and professional environment.
Learning how to combine an interest in sports with a potential career in journalism or public relations is the focus of our Sports Communication concentration. Students will learn all the fundamentals of journalism, production, and public relations, but with a specific emphasis in sports communication.
Are there opportunities for scholarship and service?
Students who qualify for membership in Lambda Pi Eta wear red and white honor cords at graduation along with their caps and gowns. Students may become members of the Public Relations Student Society of America chapter. All majors take two senior-level seminars for writing and portfolio building and presenting scholarly research.
Will Communication Arts faculty help me select the right courses?
What can I do with this degree? What kind of jobs are possibilities for me?
Some of the current positions our graduates pursue include: Community Relations Director; Activities Director; Sales Representative; Speech Writer; Public Affairs Director; Special Events Coordinator; Human Resources Specialist; Intercultural Communication Consultant; Cruise Director; Labor Negotiator; Promotions Manager; Sports Marketer; Crisis Communications Specialist; Lobbyist; News Anchor; and Advertising Executive.
Internship Opportunities for Communication Arts Majors
Graduates speak out . . .
"I thought the Communication Arts faculty might enjoy an e-mail to remind you of what an amazing job you are doing and how well-equipped we are for the “real world” after graduating from Shorter. Thank you for all of your sacrifices, encouraging talks, and investment in all of us. We love you and are very appreciative...even if we don’t say it often enough!”
- Kari Borders, (2002) Southern Baptist Convention Journeyman, Dakar, Senegal, West Africa
“I would not trade my time at Shorter for all the money in the world. The riches I gained came in the form of knowledge, wisdom, friendship, and love. The education I received went far beyond the classroom, and the impact of every class, organization, teacher, friend and late study session at Waffle House will be treasured for the rest of my life. I know my feelings are widely shared among past and present Shorter students, as they will be for those yet to attend.”
Opportunities for Involvement and Paid Work Study
The Periscope is our student-managed and faculty-advised campus newspaper published every two weeks from September to May. The Argo is our fall delivery yearbook, published by enthusiastic student journalists. You’ll want to consider working on one of these great hands-on, award-winning publications. With either, you’ll learn essential desktop publishing, news and feature writing, layout design, and photography skills, making you uniquely marketable in the workplace.
“If all my possessions were taken from me with one exception, I would choose to keep the power of speech, for by it I would soon regain all the rest.”– Daniel Webster
The great statesman Webster was correct in his assessment about the ability to successfully communicate. In the Communication Arts Department at Shorter University, we know exactly what he meant. Whether you are interested in advertising or on-air broadcasting, public information or community affairs, communication management or media relations, the study of communication at Shorter is exciting, dynamic, and important.
Now if you’re still asking yourself, “But what can I DO with a communication degree?” please call or e-mail Dr. Dana Hall, chairperson for the department, 706.233.7465 or firstname.lastname@example.org.
She’ll be glad to hear from you, to talk about your goals, and to visit about how we might help you achieve them. If possible, you should come for a visit, sit in on a class, and meet some of our faculty and students. They’ll tell you that communication ranks among the top five selected majors at Shorter. There are many good reasons for that. Please be in touch, and let the faculty and students tell you a few of them.
Students are encouraged to become involved in the activities of writing, editing, photography, layout and other opportunities by working on the staff of The Periscope, the bi-monthly student newspaper founded in 1919. To read the current edition of The Periscope, visit www.SUperiscope.org.
Other student-led media include the Shorter University yearbook, The Argo, as well as the Shorter radio station, SUB 49.
| SHORTER UNIVERSITY • 315 Shorter Avenue • Rome, Georgia 30165 • Phone: 800-868-6980 • www.shorter.edu
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