A Georgia Baptist Institution
Open House to showcase Shorter university's expanded broadcast station
October 17, 2013 - Shorter University’s Communication Arts Department has expanded its broadcast station to go beyond a basic radio operation with the addition of complete television production. The public is invited to attend an open house on October 25 from 11 a.m. to 1 p.m. to view the changes and see what goes on behind the scenes of a SUB_49 broadcast.
The new studio space is about eight times the size of the previous studio, according to Matthew LeHew, a communications instructor who heads the university’s broadcasting sequence. In addition to allowing for quality video production work, the increased space also serves as a premium teaching tool, LeHew said.
“It allows our students to participate in a wider range of broadcast activities,” he said. “In turn, this helps students build their demo reel so they can quickly and effectively move into the jobs they trained for after graduation.”
The move to the new space happened over the summer, but the department has been planning for the transition during the past couple of years. With the acquisition of a TriCaster and high-definition recording equipment in 2012, the university was able to kick-start the move to the new format.
“The process is continuing as we receive professional equipment donations from various large churches and organizations in the area,” LeHew said. “We plan to keep acquiring equipment and increase the variety of our programming as the number of students in the major grows and demand for our work increases.”
The changes mean Shorter University students will have the opportunity to produce many different types of content, including studio format news broadcasts and remote packages, LeHew said. The process also will allow for a tighter integration with the athletic department at Shorter, as students who enroll in the sports communication concentration will be offered strong hands-on experience.
“We are also paralleling the industry’s move to web-based content,” LeHew said. “The Internet has allowed for a proliferation of content being made on a tighter budget. Our new green screen allows for students to experience this, as they host our regular news show, The Shorter Update, in front of a simulated studio and publish the final product on YouTube.”
The additional space and new equipment helps the department stay current on technological advances in the broadcast arena, while offering students the advantage of working with top-notch equipment.
"We are excited to be able to offer our students opportunities to learn about broadcast production, particularly television production, using cutting-edge equipment,” Dr. Cassandra Johnson, chair of the university’s Communications Department, said. “The expanded broadcast station space has come at an ideal time where we are ripe for moving forward to equipping our students to be more marketable in this digital age."
While SUB_49’s programming always has embraced a radio format, the shows have traditionally held a video component, as well.
“We will continue to produce this popular format using students who desire to participate in this unique experience,” he said. “However, the new space allows us to branch out, producing different types of video with our new equipment.”
Open house guests will have the opportunity to see the department’s cameras, teleprompters and green screen in action, LeHew said.
“They will be able to stand in front of the camera, practice reading lines, and see how to wrap their heads around pretending a busy production studio is behind them when, in reality, it’s a plain green screen. A video monitor will show them what the broadcast would look like in real time.”
LeHew, along with other communication arts faculty members, will be on hand to answer questions about the equipment and the program. The studio is located in the Bailor Suite on the second floor of the Sheffield-Thompson Building.
Founded in 1873, Shorter University is a Christian university committed to excellence in education. The Princeton Review annually includes Shorter on its list of best Southeastern Colleges. Shorter University is a member of the Council of Christian Colleges and Universities (CCCU). Shorter offers traditional bachelor’s degree program in 48 areas of study, online courses and degree programs, undergraduate programs for working adults, and four master’s programs. Shorter is online at www.shorter.edu.
| SHORTER UNIVERSITY • 315 Shorter Avenue • Rome, Georgia 30165 • Phone: 800-868-6980 • www.shorter.edu
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